How The Atlantic, Slate and others obsess about user experience

The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a premium reader experience will give them an edge in a crowded market. “If we want people to come back again and again, we have to have as polished and distinctive a design as we possibly can," Slate's David Stern said. The post How The Atlantic, Slate and others obsess about user experience appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-18 00:00:00 UTC ]
News tagged with: #user experience #multiple platforms #screen sizes #ad blocking #crowded market

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[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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[ PC World | 2016-10-28 00:00:00 UTC ]
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'Deeply personal' Shukla novel to Atlantic

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[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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[ AdWeek | 2016-10-21 00:00:00 UTC ]
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[ Fast Company | 2016-10-21 00:00:00 UTC ]
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[ The Bookseller | 2016-10-20 00:00:00 UTC ]
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[ Engadget | 2016-10-19 00:00:00 UTC ]
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[ Betanews | 2016-10-06 00:00:00 UTC ]
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[ AdWeek | 2016-09-29 00:00:00 UTC ]
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[ Digiday | 2016-09-28 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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[ Digiday | 2016-09-14 00:00:00 UTC ]
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[ AdWeek | 2016-09-12 00:00:00 UTC ]
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[ Digiday | 2016-09-01 00:00:00 UTC ]
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[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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