Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
News tagged with:
#adweek magazine
Readers dream about owning their own bookstore. So let's indulge in the fantasy: design a bookstore and get a matching book recommendation! Continue reading at Book Riot
[ Book Riot | 2022-12-01 11:32:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#ll recommend
She documented her attempt to cook every recipe in Julia Child’s “Mastering the Art of French Cooking” in a popular blog that became a best-selling book and a hit movie. Continue reading at The New York Times
[ The New York Times | 2022-11-01 17:10:48 UTC ]
More news stories like this | All news stories tagged with:
#best-selling book
#hit movie
#popular blog
#french cooking
#julia child
#julie julia
#food writer
#julie powell
Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget
[ Engadget | 2022-10-30 14:30:31 UTC ]
More news stories like this | All news stories tagged with:
#playing field
#southern california
#artificial intelligence
Several new and forthcoming faith-based books on marriage and parenting feature straight-talk, Scripture, and a spike of humor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
More news stories like this |
Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget
[ Engadget | 2022-10-19 21:10:50 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#nielsen ratings
#large audience
#black friday
#internet giant
In a Copyright Clearance Center discussion, two scholarly publishing experts share experiences with open access transformation. (Sponsored) The post Transition to Open Access: Tackling Complexity and Building Trust appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-19 10:52:04 UTC ]
More news stories like this | All news stories tagged with:
#scholarly publishing
#open access
In his memoir 'Beyond the Wand,' Tom Felton shares behind-the-scenes tales from the 'Harry Potter' franchise and chronicles his struggle with alcohol. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-18 20:19:47 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#harry potter
In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#picture book
The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget
[ Engadget | 2022-10-06 13:15:17 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#news corp
#zoom call
#takes place
#modern society
#global pandemic
David Ulin talks with Lynne Tillman about "Mothercare," her memoir on managing her mother's decline — just as he begins a similar journey. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-29 13:00:09 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#lynne tillman
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday
[ Digiday | 2022-09-27 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#natural evolution
Since founding Morgan James Publishing in 2003, entrepreneur David Hancock has helped launch the careers of thousands of authors. Whether it’s a business- or faith-based title, a novel, or a children’s story, the books’ accolades speak for themselves. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#helped launch
Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget
[ Engadget | 2022-09-04 15:00:53 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
A princess and an ambassador were among those who helped a reluctant Freud and his family flee Austria. Continue reading at The Washington Post
[ The Washington Post | 2022-09-02 10:00:55 UTC ]
More news stories like this |
In The Brain-Friendly Workplace, Fabritius details how neuroleadership can help companies retain top talent, improve the workplace, and help create better work-life balance for all employees. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#work-life balance
#brain-friendly workplace
Have you made a promise to yourself to learn something new this year? There are numerous ways to do so, ranging from college courses to e-learning programs. Many successful entrepreneurs look to books as sources of inspiration. However, if you’re busy managing your business, time is of the... Continue reading at PC World
[ PC World | 2022-08-24 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling book
#personal software
#training software
#prices subject
#ll receive
#google play
#app store
#personal development
#key takeaways
#ll find
#lifetime subscription
Hollywood can’t resist a literary adaptation. Frontlist, backlist—it’s all fodder for screenplays. The publishing world itself also feeds the insatiable page-to-screen pipeline: from 1930s and ’40s screwball satires about newspaper reporters (His Girl Friday, Meet John Doe, Mr. Deeds Goes to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 08:53:31 UTC ]
More news stories like this | All news stories tagged with:
#publishing world
Cookbook fans ‘heartbroken’ after John Clark’s derogatory outburst on social mediaThe cookbook author known as the Meal Prep King will no longer be published by Penguin Random House after he posted a misogynistic video on social media.John Clark, whose book The Meal Prep King Plan was a Sunday... Continue reading at The Guardian
[ The Guardian | 2022-08-16 17:55:17 UTC ]
More news stories like this | All news stories tagged with:
#cookbook
#penguin random house
#monday night
#instagram live
What public libraries in flooded regions of Missouri and Kentucky are doing for their communities + how you can support them. Continue reading at Book Riot
[ Book Riot | 2022-08-16 13:01:51 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#public libraries
The cookbook collection that began in the basement of her home became the Janice Bluestein Longone Culinary Archive at the University of Michigan. Continue reading at The New York Times
[ The New York Times | 2022-08-13 16:51:40 UTC ]
More news stories like this | All news stories tagged with:
#cookbook