Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
News tagged with:
#adweek magazine
What was meant to help create a worker-owned coop in Feminist Book Club has turned into a need to recuperate from a series of office break-ins. Continue reading at Book Riot
[ Book Riot | 2023-08-08 14:41:31 UTC ]
More news stories like this | All news stories tagged with:
#book club
With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#taking effect
#book rating
In a climate crisis that feels huge and hopeless, these eight books — essays, fiction, memoir and poetry on the wild — will help you focus on small things Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 13:00:09 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#climate crisis
#climate anxiety
#small things
Many of the biggest software makers are known for their expensive, but nevertheless popular purchase programs. Yet many of these companies also offer free software with some surprisingly useful features. Yes, even giants like Adobe and Microsoft! This article will introduce you to these... Continue reading at PC World
[ PC World | 2023-07-19 12:30:00 UTC ]
More news stories like this | All news stories tagged with:
#manga
#rabbit hole
#individual words
#top line
#navigation bar
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#recently launched
#publishers turn
As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC
[ CBC | 2023-07-10 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#public libraries
#libraries
Billed as ‘a therapeutic novel’, the publisher’s first foray into fiction follows 29-year-old Anna’s mental health journey – with a view to helping the reader. But how useful can such clunky writing be?At 29 years old, Anna is full of self-loathing. She hates her job, her boyfriend is having an... Continue reading at The Guardian
[ The Guardian | 2023-07-07 15:45:50 UTC ]
More news stories like this | All news stories tagged with:
#first novel
#curious minds
#big ideas
#popular title
#major cities
#practical advice
#publishing arm
TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
More news stories like this | All news stories tagged with:
#bestseller list
#debut author
#fort worth
#book signing
In 1973, a conservation project brought Newfoundland puffins to Maine, where the species had been nearly wiped out by hunting. 50 years later, Project Puffin is an ecological success. Continue reading at CBC
[ CBC | 2023-07-05 17:07:25 UTC ]
More news stories like this | All news stories tagged with:
#puffin
The Braschian Wave: All the Solitude of an Empire in a Bottle Thrown into the Sea, by Carlos Labbé Essay [email protected] Wed, 06/28/2023 - 14:55 Photo by Javardh / UnsplashCarlos Labbé wonders whether it is “still possible to speak of... Continue reading at World Literature Today
[ World Literature Today | 2023-06-28 19:55:41 UTC ]
More news stories like this | All news stories tagged with:
#first novel
#united states—
Make an impact this month by supporting these classrooms asking for LGBTQ+ books for their students via DonorsChoose. Continue reading at Book Riot
[ Book Riot | 2023-06-21 10:40:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#lgbtq+ books
Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
More news stories like this | All news stories tagged with:
#times book
If you’re tired of hearing your dad talk about how he can never find time to get through his reading list, it’s time to nip that in the bud. This Father’s Day, give up a subscription to Headway Premium, the top-rated learning app that makes it easier than ever to learn something new every... Continue reading at PC World
[ PC World | 2023-06-12 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile apps
#prices subject
#actionable insights
#offers thousands
#15-minute reads
#providing access
#apple editors
#lifetime subscription
#headway premium
#app store
#find time
This year, I’m celebrating Pride through LGBTQ children’s books. I’m building a new library for my two kids and wife Stefanie, who is trans and transitioned just two years ago. We began with Being You: A First Conversation About Gender (Penguin, 2021) and a pride alphabet book, Pride Puppy... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-01 08:53:12 UTC ]
More news stories like this | All news stories tagged with:
#picture book
#lgbtq children
#banned books
Books Inc., the Bay Area's oldest independent bookstore sporting 11 locations, will operate two book fair models—one traditional, one designed for underserved schools—through its new literary nonprofit, the Reading Bridge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent bookstore
#book fair
#bay area
#book fairs
Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC
[ CBC | 2023-05-21 07:37:00 UTC ]
More news stories like this | All news stories tagged with:
#pearson
Their young audience made them the envy of the media’s old guard. But, ultimately, they couldn’t convert this into profitAfter Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies... Continue reading at The Guardian
[ The Guardian | 2023-05-20 07:00:50 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#closest rival
#jonah peretti
#jane martinson
#vice media
In this exclusive cover reveal, PW takes a look at Ways to Build Dreams, the latest installment in the bestselling A Ryan Hart Story series, by Newbery Honor- and Coretta Scott King Award-winner Renée Watson. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest installment
#pw takes
A 57-year-old “self-styled poet” (aren’t they all?) has spent $116,000 of his own money to build a bookstore in a mountaintop village. Oh, and it’s shaped like the number 7 and contains 7,000 books. No, this is not a parable. As Jiang Libo told the South China Morning Post: Before my bookshop... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 15:04:22 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#bookshop
The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#business lines
#ad products
#newfronts presentation