Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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The best nonfiction book deals of the day, covering cookbooks, gardening, lifestyle, and more. Continue reading at Book Riot
[ Book Riot | 2022-08-12 15:52:27 UTC ]
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Much of his work was imbued with a sense of the end, so it is fitting to look back at three of his best works to mark the illustrator’s passing Continue reading at The Conversation
[ The Conversation | 2022-08-11 15:31:10 UTC ]
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Matt Rowland Hill, author of the new memoir, 'Original Sins,' recommends his 10 favorite books on the theme of addiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
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If you have unprocessed trauma, $50,000, and a sense of adventure when it comes to your mental health, a new “wellness recovery program” created by Augusten Burroughs—author of the best-selling memoir Running With Scissors—may be right up your alley. The week-long program, called Focus-Directed... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-08 14:41:32 UTC ]
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It’s a tale as old as time: a Brazilian writer sets her Kindle aside for a few weeks to work on her own novel, and when she goes back to get a little reading done, finds that the device has been infested with a horde of tiny white ants. “My virtual library had become a […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-04 13:07:23 UTC ]
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The best nonfiction book deals of the day, covering cookbooks, gardening, lifestyle, and more. Continue reading at Book Riot
[ Book Riot | 2022-07-29 10:39:00 UTC ]
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Roving grammarian Ellen Jovin helps settle questions about commas, split infinitives and more in “Rebel With a Clause” Continue reading at The Washington Post
[ The Washington Post | 2022-07-26 12:00:53 UTC ]
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The best nonfiction book deals today, including lifestyle, cookbooks, memoirs, and more. Continue reading at Book Riot
[ Book Riot | 2022-07-15 10:41:00 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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The best nonfiction book deals in cooking, lifestyle, and more, all hand picked by Book Riot. Continue reading at Book Riot
[ Book Riot | 2022-07-08 16:52:56 UTC ]
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I cooked my way through a cookbook inspired by Jane Austen's novels, and it opened up the world of the books to me. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:36:00 UTC ]
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"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post
[ The Washington Post | 2022-06-28 16:07:16 UTC ]
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The best nonfiction book deals in cooking, lifestyle, and more, all hand picked by Book Riot. Continue reading at Book Riot
[ Book Riot | 2022-06-24 10:39:00 UTC ]
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Alice Blumenthal McGinty demonstrates how learning to ask for help can create a stronger community in her new children’s book, ‘A Synagogue Like Home’ (Candlewick, Aug.), which depicts a week in the life of a contemporary synagogue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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David C Cook is expanding its staff and comic book offerings through the acquisition of the graphic arts studio Corvus Comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times
[ The New York Times | 2022-06-16 21:14:16 UTC ]
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Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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This seems like a cause worth supporting, if you’re able: Copper Canyon Press has launched a Kickstarter to help fund two projects featuring Red Pine, whose work translating Chinese poetry and Buddhist texts has reached audiences around the world. Here’s how Copper Canyon describes Red Pine: He... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-17 16:02:50 UTC ]
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The new imprint from Ulysses Press aims to foster a love of reading in juvenile and young adult readers Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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If you missed the livestream, check out the recording of Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young of the Waimea Public Library. And register today for the next discussion, featuring Jai Chakrabarti, author of 'A Play for the End of the World.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-15 04:00:00 UTC ]
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