Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Her first novel, “Interview With the Vampire,” launched a blockbuster book series and was adapted into a movie starring Brad Pitt and Tom Cruise. Continue reading at The Washington Post
[ The Washington Post | 2021-12-14 00:33:11 UTC ]
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A new children's book is helping families raise awareness about the effects of brain injuries. Continue reading at BBC News
[ BBC News | 2021-12-12 09:15:24 UTC ]
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What happened to the digital media outfit with the green dress? To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2021-12-10 16:36:06 UTC ]
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Libraries should be a safe, accessible space for everyone. So why are there police in libraries, compromising this very safety? Continue reading at Book Riot
[ Book Riot | 2021-12-02 11:35:00 UTC ]
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As an expansion of Knopf's publishing program, the publisher has formed Knopf Cooks, which will be led by executive editor Lexy Bloom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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What launched as a sort of support group in the early days of Covid-19, Friends & Fiction celebrated its 100th episode on November 24. PW caught up with show's creators and hosts, Mary Kay Andrews, Kristin Harmel, Kristy Woodson Harvey, and Patti Callahan Henry, to talk about the remarkable... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-30 05:00:00 UTC ]
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Back by popular demand, Electric Literature is hosting our second annual “Best Book Cover of the Year” tournament, where readers determine which cover designs impressed in 2021. Just as the Italian Renaissance was born of the bubonic plague, will covid’s enduring grasp on society inspire... Continue reading at Electric Literature
[ Electric Literature | 2021-11-29 12:00:00 UTC ]
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What all comes together to make a food memoir good? A combination of food, context, history, voice, and more. Continue reading at Book Riot
[ Book Riot | 2021-11-26 11:34:00 UTC ]
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Auto-narrated audiobooks will not replace human narration but will help "elevate" text-heavy books and help eliminate the gap between e-books and accompanying audiobooks, says Ani Attamian, head of publishing partnerships for Europe, the Middle East and Africa at Google. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 01:45:35 UTC ]
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Using “genotypic scores” could level the playing field in schools, Kathryn Paige Harden argues. Continue reading at The Washington Post
[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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Inspired by another Rioter's bookish rituals, I'm trying my own. I wake up earlier than usual to enjoy a slow morning reading short stories. Continue reading at Book Riot
[ Book Riot | 2021-11-18 11:36:00 UTC ]
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Hamish Hamilton has signed The Last White Man, a new novel from twice Booker-shortlisted author Mohsin Hamid. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 14:36:33 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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Children's books by Maisie Chan, Lan Cook and Rashmi Sirdeshpande are on the shortlist for the Blue Peter Book Awards 2022, in a line-up that focuses on climate change, diversity and spotting misinformation. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 04:37:39 UTC ]
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The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired
[ Wired | 2021-11-10 20:46:00 UTC ]
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Author and journalist Mary Ann Sieghart will chair the judging panel for the Women’s Prize for Fiction for 2022, with fellow judges including writers Dorothy Koomson, Anita Sethi, Pandora Sykes and Lorraine Candy. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:25:38 UTC ]
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With the ongoing climate crisis, public libraries are a temporary refuge from extreme temperatures for low-income families like my own, writes Carol Eugene Park. Continue reading at CBC
[ CBC | 2021-11-07 15:00:00 UTC ]
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Bloomsbury has signed debut cookbook Motherland, from journalist and founder of London pop-up Fowl Mouths Food Melissa Thompson. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 10:49:55 UTC ]
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“The Stranger in the Lifeboat” is treacly metaphysical fiction sketched in cartoon colors. Continue reading at The Washington Post
[ The Washington Post | 2021-11-01 10:00:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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