Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Hodder Studio has signed a book on food, life and love from musician and podcaster Jessie Ware. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 08:35:57 UTC ]
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Son of US president, and ongoing target for conservatives, will release Beautiful Things in AprilHunter Biden, son of President Joe Biden and an ongoing target for Republican supporters, has announced that his memoir, Beautiful Things, will be published in April. Related: Joe, Jill and the... Continue reading at The Guardian
[ The Guardian | 2021-02-04 16:59:48 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company
[ Fast Company | 2021-02-03 07:00:40 UTC ]
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Bliss is rare these days. Enjoy it. For me, that means burying myself in twenty-year-old manga to get through the day. Continue reading at Book Riot
[ Book Riot | 2021-01-28 11:37:00 UTC ]
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As a struggling literary agent in London, he took a chance on J.K. Rowling and Harry Potter, turning her books into the most lucrative literary franchise in history. Continue reading at The New York Times
[ The New York Times | 2021-01-27 22:39:44 UTC ]
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The Fabulous Ladies Book Club has shown that immunization efforts aren’t just about getting shots into arms. Continue reading at The Washington Post
[ The Washington Post | 2021-01-26 12:00:00 UTC ]
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As a trans person, I spent most of my life with my head in a book imagining other lives, other bodies, and other histories. In some ways, my memoir is an amalgamation of all the books that kept me curious, kept me thinking it was worth it to keep going. Sometimes it was to dream […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-26 09:48:49 UTC ]
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The fast-growing children's book publisher A Kids Book About is building a podcast network to extend its reach and expand the way it tells stories and sparks conversations. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-24 19:53:47 UTC ]
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Throughout our history, we've see that when we come together in civil, honest conversations based on facts and science, history and truth, we find commonality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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Barrington Stoke has acquired The Great (Food) Bank Heist, a "heartfelt adventure" from Onjali Q Raúf that will offer a child’s perspective on the rapidly increasing problem of food poverty in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-01-17 19:46:51 UTC ]
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If there is any American institution that connects the threads of literacy, learning, and community welfare, it is the local public library. But without access to healthy food and safe housing, writes PW columnist Sari Feldman, no community can fully thrive, a fact driven home during this... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate
[ Slate | 2020-12-22 11:00:00 UTC ]
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In this Read Harder Challenge post, we're recommending books for the task asking you to read a a food memoir by an author of color. Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:31:00 UTC ]
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Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 10:37:27 UTC ]
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Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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YES! The volunteer-run, collectively owned radical bookstore and activist center Bluestockings is reopening in a new location after shutting down over the summer and fall. In July, Bluestockings announced they were shutting down their original location at 172 Allen Street for both pandemic and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-03 16:23:15 UTC ]
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The first Tuesday after Thanksgiving is a chance for such small presses as Archipelago and Haymarket to ask readers for the financial support that keeps their businesses alive and thriving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-01 05:00:00 UTC ]
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This hasn’t been an easy year for sustained, careful reading. But you know what doesn’t take any attention at all? Judging a book by its cover! That’s why we’re doing our first ever “best book cover of the year” tournament—and we want you to weigh in. Vote for your favorites on Electric... Continue reading at Electric Literature
[ Electric Literature | 2020-11-30 12:00:30 UTC ]
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