Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Novelist and science journalist Annalee Newitz brings 'The Terraformers' to the L.A. Times Book Club March 28. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-09 22:20:34 UTC ]
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According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot
[ Book Riot | 2023-03-07 17:36:00 UTC ]
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#publishing world
The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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#digital media
From big-box stores and schools to banks and gymnasiums, here are some old buildings that were turned into libraries (and bookstores). Continue reading at Book Riot
[ Book Riot | 2023-02-20 11:38:00 UTC ]
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#big-box stores
#libraries
Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget
[ Engadget | 2023-02-19 15:30:33 UTC ]
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#television shows
#thousand miles
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Author Britney Winn Lee is bringing body-scan meditation to young readers in ‘Good Night, Body: Finding Calm from Head to Toe,’ featuring a guide to acknowledging and relaxing each body part, tranquil illustrations, and notes for parents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
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Discussions about how to work together in a changing industry as well as panels on diversity, equity, and inclusion were among the highlights of the PubWest-BMI conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-07 05:00:00 UTC ]
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#changing industry
You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget
[ Engadget | 2023-01-27 18:20:44 UTC ]
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Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company
[ Fast Company | 2023-01-27 08:45:00 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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Find everything you need to create the bookish kitchen of your dreams, including cookbook holders, aprons, tea towels, and more.- Susie Dumond Continue reading at Book Riot
[ Book Riot | 2023-01-24 11:33:00 UTC ]
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#love books
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An accidental release of Prince Harry's memoir Spare, five days ahead of schedule, led to round-the-clock coverage of the book and its many revelations. Publishing professionals say the outcome has been highly beneficial for sales. Continue reading at CBC
[ CBC | 2023-01-14 09:00:00 UTC ]
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From audiobook subscriptions to bullet journals to reading lights, here are some things that can help you meet your 2023 reading goals.- Clare Barnett Continue reading at Book Riot
[ Book Riot | 2023-01-09 11:34:00 UTC ]
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Book Club for Inmates, a program run in federal penitentiaries, is having a big impact on inmates at Grand Valley Institution for Women in Kitchener, Ont., helping them develop great discussions and open up about their own lives. Continue reading at CBC
[ CBC | 2023-01-03 11:00:00 UTC ]
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Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
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#make sense
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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Mary-Alice Daniel has been on a journey, literally, across continents. She documents her experiences in A Coastline Is an Immeasurable Thing, which is a memoir about places, from which she has been uprooted, assimilated into, revisited, and settled, giving the reader a close look into the lives... Continue reading at Electric Literature
[ Electric Literature | 2022-12-05 12:00:00 UTC ]
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Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
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Readers dream about owning their own bookstore. So let's indulge in the fantasy: design a bookstore and get a matching book recommendation! Continue reading at Book Riot
[ Book Riot | 2022-12-01 11:32:00 UTC ]
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#ll recommend
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She documented her attempt to cook every recipe in Julia Child’s “Mastering the Art of French Cooking” in a popular blog that became a best-selling book and a hit movie. Continue reading at The New York Times
[ The New York Times | 2022-11-01 17:10:48 UTC ]
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