While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on YouTube and millions more on Facebook. With a focus on social distribution, the publisher monetizes its video content largely through branded deals, not pre-roll revenue. The post How Elite Daily is building a millennial video strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-11 00:00:00 UTC ]
News tagged with:
#investing heavily
#original video
#video team
#social distribution
Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video advertising
#bright spot
#online publishers
#increasingly experimenting
Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday
[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post wsj
#day appeared
#traditional publishers
#newfronts presentation
#interactive video
#boost engagement
Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
#sb nation
#digital video
#traditional tv
#hollywood reporter
Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young son
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
Owner Richard Desmond agrees to officially audited figures for monthly visitors to dailystar.co.uk and express.co.ukOfficially audited traffic figures for the Daily Star and Daily Express websites have been published for the first time – ranking them bottom in the national newspaper online... Continue reading at The Guardian
[ The Guardian | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david pemsel
#digital growth
#global brand
#held steady
“I yearned for a bigger life and was sure it would come for me.” Aaron Hicklin on how the novels of Lynne Reid Banks helped him see himself. | Lit Hub Memoir “The more pertinent question than what we can write is what we who are Black authors can write about that a publisher will […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-26 10:30:59 UTC ]
More news stories like this | News stories tagged with:
#black authors
#memoir
Mayor Eric Adams’ administration went on the offensive Tuesday as he prepares to nominate Randy Mastro, an attorney with a long and controversial career, to be the city’s top lawyer.Despite opposition by the City Council, Adams’ administration has confirmed it is considering Mastro, a partner at... Continue reading at Crains New York
[ Crains New York | 2024-04-23 19:11:11 UTC ]
More news stories like this | News stories tagged with:
#daily news
#pearson
When is enough enough? Ryan Chapman on wants, needs, money, and time. | Lit Hub Memoir “Resets are necessary throughout a writing life.” Julia Alvarez on falling in love with writing again. | Lit Hub Craft What does Lord Byron have in common with Che Guevara? “A revolutionary who loves poetry... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-19 10:30:28 UTC ]
More news stories like this | News stories tagged with:
#writing life
#julia alvarez
#lord byron
#memoir
“It always says the same thing: the vast majority of writers don’t earn enough from writing to make a decent living.” David Hill reflects on writing as labor. | Lit Hub Memoir Ethel Rohan on writing about grief: “For most of my life, I’ve suffered in shame and silence while the men who hurt me […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-18 10:30:29 UTC ]
More news stories like this | News stories tagged with:
#vast majority
#memoir
The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
More news stories like this | News stories tagged with:
#daily beast
#joanna coles
#minority stake
#hearst
Get ready for the fun and the fantastical. Caroline Carlson recommends new children’s books by Maple Lam, Felicita Sala, Laurie Morrison and more. | Lit Hub Reading Lists The collapse of Small Press Distribution has left over 400 publishers uncertain about the future. Adam Morgan talks to small... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-03 10:30:45 UTC ]
More news stories like this | News stories tagged with:
#small press
New month, new books. Here are the best sci-fi and fantasy reads coming in April. | Lit Hub Reading Lists We know. Sometimes lugging around a hardcover is, well, hard. Maybe these new paperbacks are exactly what you need. | Lit Hub Reading Lists “I ate my food on the couch. Then I went upstairs […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-01 10:30:36 UTC ]
More news stories like this | News stories tagged with:
#hardcover
It turns out that sitting down to write and stepping up to the starting block aren’t so different. Jade Song on what swimming has taught her about craft. | Lit Hub Memoir The Great Bambino wasn’t the only slugger with an unforgettable nickname. Kevin Baker introduces us to Boom-Boom,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-28 10:30:28 UTC ]
More news stories like this | News stories tagged with:
#memoir
Howard Norman talks to Michael Ondaatje about his first collection of poetry in twenty-five years. | Lit Hub In Conversation “If the infant is primitive so is its earliest vice, jealousy—probably the most innate vice of all.” The late Elspeth Barker on the most human of experiences. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-20 10:30:01 UTC ]
More news stories like this | News stories tagged with:
#michael ondaatje
#lit hub
#memoir
“Interior design’s aim is to make reading easy. It creates order out of chaos and bestows authority (warranted or not) on an author’s words.” On book design beyond the cover. | Lit Hub Art The accidental icon Lyn Slater on style, rebellion, and aging with attitude. | Lit Hub Memoir What do Leo... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-15 10:30:28 UTC ]
More news stories like this | News stories tagged with:
#book design
#leo tolstoy
#memoir
“I am fascinated by the mismatch of these two systems, the fact that we can occupy two temporal spaces simultaneously…” Grace Loh Prasad on finding meaning in the space between Chinese and Western astrology, and what it means to remember her translator father. | Lit Hub Memoir Jennifer Croft on... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-08 11:30:08 UTC ]
More news stories like this | News stories tagged with:
#memoir
Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget
[ Engadget | 2024-03-04 16:30:21 UTC ]
More news stories like this | News stories tagged with:
#living rooms
#digital distribution
#varied landscape
#20th anniversary
#libraries
It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget
[ Engadget | 2024-03-01 17:00:14 UTC ]
More news stories like this | News stories tagged with:
#past decade
#pay $5
#full control
#living room
#20th anniversary
#digital media
“At a time when books are being banned in schools and public libraries in unprecedented numbers, it’s alarming how writers have been reproached simply for signing letters that call for peace.” Maris Kreizman on the Jewish Book Council’s new initiative. | Lit Hub Politics The best book covers in... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-29 11:30:17 UTC ]
More news stories like this | News stories tagged with:
#maris kreizman
#book covers
#public libraries