How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on YouTube and millions more on Facebook. With a focus on social distribution, the publisher monetizes its video content largely through branded deals, not pre-roll revenue. The post How Elite Daily is building a millennial video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-11 00:00:00 UTC ]
News tagged with: #investing heavily #original video #video team #social distribution

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Lit Hub Daily: August 11, 2023

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Local newspaper group National World makes ambitious bid for Daily Telegraph

Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian

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9 of the Best Video Game and Audiobook Pairings

These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot

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Publishers Turn to Livestreaming to Once Again Tap Video Budgets

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