From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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Random House is publishing another backlist title, Trilobites & Other Stories by Breece D... Continue reading at The Bookseller
[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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In 'The Family Cooks,' author/activist Laurie David’s second cookbook, the importance of the family table and home cooking are at the heart of her philosophy for raising the next generation of healthy eaters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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In the April 10 edition of PW Daily, Harlan Coben's editor, Ben Sevier, was misidentified in the caption for the Picture of the Day. He is the editor in chief of Dutton, Coben's publisher, not Little, Brown. We regret the error. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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Sequential, the digital comics storefront app focused on literary graphic novels, is adding a selection of Top Shelf graphic novels for purchase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Read the complete Day 1 coverage from the 2014 London Book Fair in this Scribd reader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Sylvia Day's "Aftershock," released March 11, broke the top five on Apple's iBooks bestseller list for the week ended March 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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'Americanah' by Chimamanda Ngozi Adichie took the prize for fiction, while 'Five Days at Memorial' by Sheri Fink secured the nonfiction prize. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-15 00:00:00 UTC ]
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World Book Day titles dominated the top of last week's UK Official Top 50, nabbing the first... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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After his bestselling love story about finding a partner, Nicholls' new book Us will look at holding on to oneIn his hugely popular novel One Day, David Nicholls explored the search for a soulmate through the long-drawn-out love affair between Em and Dex. Five years on, Nicholls is set to take... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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To celebrate International Womens Day today (8th March), we republish The Bookseller's author... Continue reading at The Bookseller
[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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After the success of the Indies First movement this November, in which authors worked at independent bookstores, the newest event is called Storytime Day. Spokesperson Kate DiCamillo urges authors to read a story at their local bookstore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-27 00:00:00 UTC ]
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While Weltbild administrator Arndt Geiwitz is getting reading for talks with potential investors... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
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Author Kate DiCamillo, the ABA, and the CBC are asking authors and illustrators to support indies by reading a story aloud at a bookstore on May 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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Valentine's Day: Many bookstores have embraced the holiday in manners both touching and funny. Two bookstores celebrated Valentine's Day by offering to set up customers on a 'blind date' with a book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-15 00:00:00 UTC ]
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Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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This week's cold weather and snow has led to canceled events and store closures, some for more than a day during Valentine’s Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Square Books and Square Books Jr. in Oxford, Miss., singled out a bouquet of 12 books from each of its storefronts in an e-mail blast for Valentine's Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-13 00:00:00 UTC ]
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Live-fire cooking is the ultimate slow-food experience,” says Storey editor Carleen Madigan, talking about Cooking with Fire by Paula Marcoux, a food historian and editor of Edible South Shore, a one of the few women to have written a grilling book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Michael Joseph has held on to Sylvia Day in the UK, snapping up the first books in a new series... Continue reading at The Bookseller
[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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Eighty California indies are signed up to participate in the statewide California Bookstore Day on May 3, 2014, featuring exclusive publisher titles for sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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