From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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Print unit sales rose 5% in the week ended November 30, 2014 compared to Thanksgiving week in 2013 at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Overall, Black Friday sales are said to have dropped this year, but some independent bookstores reported strong sales on Friday and Saturday of the holiday weekend, even as they celebrated the Indies First bookstore initiative. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-02 00:00:00 UTC ]
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Overall, Black Friday sales are said to have dropped this year, but some independent bookstores reported strong sales on Friday and Saturday of the holiday weekend, even as they celebrated the Indies First bookstore initiative. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-02 00:00:00 UTC ]
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According to a National Retail Federation survey conducted by Prosper Insights & Analytics, the average shopper spent $380.95 last weekend, down 6.4% from $407.02 in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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Graphic novel publisher SelfMadeHero is attempting to beat Amazon's delivery promises by offering free same-day delivery across central London. The independent publisher will offer the service for two weeks from 1st December, with orders placed before 2p.m. on Monday to Friday delivered the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-30 00:00:00 UTC ]
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Sylvia Day’s 'Captivated By You' jumped seven spots to hit #1 on Apple’s iBooks bestseller list, for the week ended November 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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The penultimate book in Sylvia Day's Crossfire erotica quintet has ended Jeff Kinney's two-week run at the summit of the UK Official Top 50 by a matter of just 221 copies, while Lynda Bellingham's just-released novel joined her memoir in the top 50. Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Allen & Unwin has signed a novel following the final years of The Great Gatsby author F Scott Fitzgerald. The publisher signed Stewart O'Nan's West of Sunset in a deal for UK, Commonwealth and Australia and New Zealand rights with Rachel Clements at Abner Stein on behalf of The Gernert Company. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Groups including the publisher Penguin Random House and the National Book Foundation encourage bibliophiles to read between 12 and 4 p.m. on Jan. 24 and to raise money for the event. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-15 00:00:00 UTC ]
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Forget deep frying, James Beard Award-winning author Michael Ruhlman takes it back to the basics with his recipe for Thanksgiving Turkey, from his newest book, 'Ruhlman's How to Roast.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Sandro Ferri and Sandra Ozzola Ferri, the husband-and-wife team behind Edizioni E/O, a leading publisher of Italian fiction since 1979, are also the founders of Europa Editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Can the “family dinner” be revived? In a new cookbook, Corky, Lori, Dana, and Tracy Pollan (mother and sisters to Michael Pollan) set out to find an answer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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Floris Books has acquired two separate children’s titles from author Cathy MacPhail and her son David MacPhail. Senior commissioning editor Eleanor Collins approached Cathy early in 2013 for a Scottish young teen novel while, independently, David submitted an outline for a series of Viking... Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they've learned in their first year in business. The post How Publishing Traditions Inform Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
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Readers eager to support their local bookstores might want to consider paying to sponsor a bookshelf. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-08 00:00:00 UTC ]
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For the third year in a row, Random House (but not its Penguin side, because the warehouses aren't integrated yet) will provide express shipping, starting November 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Readers with introspective and questing spirits have three new books for the Jewish High Holy Days--beginning with Rosh HaShanah at sundown on September 24--offering poetry, alternative liturgies, theological essays, and thoughtful explorations of Jewish identity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company
[ Fast Company | 2014-09-20 00:00:00 UTC ]
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