From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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Time to bring out that comic book collection. The post Here Is Your WIRED Star Wars Challenge for Day 138 appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-18 00:00:00 UTC ]
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According to a Pew survey released today, of those who have used a public library website in the past year, 50% accessed it using a mobile device, up from 39% in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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On September 14, there are more great books hitting than on any other pub date this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Ex-News of the World chief executive says it ‘feels good to be home’ following appointment as head of Rupert Murdoch’s UK publishing arm Good morning,It is a privilege to be back and many thanks for the warm welcome. Related: Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor... Continue reading at The Guardian
[ The Guardian | 2015-09-07 00:00:00 UTC ]
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The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Emerging from bankruptcy, Family Christian Stores aims to strengthen its relationship with vendors and reinvigorate their in-store and online sales ahead of Thanksgiving and Christmas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Despite heavy losses, publishers say the sale of Family Christian Stores is good for the Christian book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Family Christian Stores will remain open after a creditor-approved sale to FC Acquisition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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With a hearing set today for a Grand Rapids courtroom, attorneys for Family Christian Stores have filed a brief asking Judge John Gregg to approve the reorganization plan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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Saltaire Bookshop will close in six months unless local customers rally to support it, its owner has said. The independent, based in the World Heritage site of Saltaire in West Yorkshire, tweeted last week: “Six month countdown begins today - unless we start getting more customers x.” Owner... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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Following record-breaking sales for Harper Lee’s 'Go Set a Watchman' on July 14, Theodore Geisel’s 'What Pet Should I Get?' repeated that feat at the nation’s number two chain retailer two weeks later, on July 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-30 00:00:00 UTC ]
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After celebrated novelist’s death last week, Saeed Kamali Dehghan remembers an interview with him on everything from books to Iran’s copyright infringementMost famous writers don’t have a clue that their work has been translated into Persian and that they are literary celebrities in Iran. When... Continue reading at The Guardian
[ The Guardian | 2015-07-29 00:00:00 UTC ]
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Keep up to date with the Family Christian's bankruptcy with PW's ongoing coverage, from the initial filings to the latest proposed deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-22 00:00:00 UTC ]
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Family Christian Stores aims to land under new ownership by Aug. 11 in order to recover from Chapter 11 bankruptcy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Amazon said sales during its first ever Prime Day broke global records, receiving 398 orders per second across Prime-eligible countries. Sales on 15th July or Prime Day – when the retailer offered heavy discounts to encourage shoppers to sign up to Amazon Prime membership – were 18% higher... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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Well, July 15th is behind us and Amazon's promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn't that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some... Continue reading at Betanews
[ Betanews | 2015-07-16 00:00:00 UTC ]
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Harper Lee’s Go Set a Watchman (William Heinemann) racked up first-day sales in the UK of over 105,000 copies, across print and digital editions, according to publisher Penguin Random House. Meanwhile Waterstones' own sales for the title are approaching 30,000, m.d. James Daunt told The... Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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Barnes & Noble and Book-A-Million have both pronounced that 'Go Set a Watchman' had the largest first day sale of any adult fiction book in the history of both retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Harper Lee’s ‘parent novel’ to To Kill a Mockingbird sets tills ringing despite ambivalent receptionDespite the widespread doubts over the decision to publish Go Set A Watchman, and despite the cries of horror that went up around the world over the weekend as readers discovered that the godlike... Continue reading at The Guardian
[ The Guardian | 2015-07-15 00:00:00 UTC ]
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Etgar Keret presents his memoir: a series of raw and witty stories that document seven years of a father-son relationship. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-14 00:00:00 UTC ]
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