From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
News tagged with:
#business owners
#beatrix potter
The penultimate book in Sylvia Day's Crossfire erotica quintet has ended Jeff Kinney's two-week run at the summit of the UK Official Top 50 by a matter of just 221 copies, while Lynda Bellingham's just-released novel joined her memoir in the top 50. Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lynda bellingham
#two-week run
#sylvia day
Allen & Unwin has signed a novel following the final years of The Great Gatsby author F Scott Fitzgerald. The publisher signed Stewart O'Nan's West of Sunset in a deal for UK, Commonwealth and Australia and New Zealand rights with Rachel Clements at Abner Stein on behalf of The Gernert Company. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gernert company
#abner stein
#rachel clements
#zealand rights
#final years
#allen unwin
#final days
#scott fitzgerald
Groups including the publisher Penguin Random House and the National Book Foundation encourage bibliophiles to read between 12 and 4 p.m. on Jan. 24 and to raise money for the event. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#raise money
Forget deep frying, James Beard Award-winning author Michael Ruhlman takes it back to the basics with his recipe for Thanksgiving Turkey, from his newest book, 'Ruhlman's How to Roast.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#newest book
Sandro Ferri and Sandra Ozzola Ferri, the husband-and-wife team behind Edizioni E/O, a leading publisher of Italian fiction since 1979, are also the founders of Europa Editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#europa editions
#leading publisher
#husband-and-wife team
#family affair
Can the “family dinner” be revived? In a new cookbook, Corky, Lori, Dana, and Tracy Pollan (mother and sisters to Michael Pollan) set out to find an answer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bringing back
Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they've learned in their first year in business. The post How Publishing Traditions Inform Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ve learned
Floris Books has acquired two separate children’s titles from author Cathy MacPhail and her son David MacPhail. Senior commissioning editor Eleanor Collins approached Cathy early in 2013 for a Scottish young teen novel while, independently, David submitted an outline for a series of Viking... Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#floris books
Readers eager to support their local bookstores might want to consider paying to sponsor a bookshelf. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#local bookstores
For the third year in a row, Random House (but not its Penguin side, because the warehouses aren't integrated yet) will provide express shipping, starting November 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#random house
Readers with introspective and questing spirits have three new books for the Jewish High Holy Days--beginning with Rosh HaShanah at sundown on September 24--offering poetry, alternative liturgies, theological essays, and thoughtful explorations of Jewish identity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
More news stories like this |
There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company
[ Fast Company | 2014-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#george takei
For the next two weeks until September 26, more than 180 Top Shelf print and digital titles will be offered for as much as 50% off and many more will be priced at $10 or less. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital titles
The Brookline Village, Mass.-based press has completely revised its first ring-bound cookbook, even removing the rings. It now weighs in at 7.5 pounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#family cookbook
Many publications claim to be popular with millennials, but not all publications that do so actually garner a significant Millennial audience. The post Turns out traditional publishers do just fine with millennials appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#traditional publishers
The celebration echoes California Bookstore Day, which was held for the first time this past May. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
More news stories like this |
The brainchild of Tiffany Razzano, founder of Wordier Than Thou, the inaugural event will include at least 30 bookstores across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#inaugural event
Ever since California booksellers paved the way to boost sales and promote the “shop local” message with California Bookstore Day last May, other booksellers have been trying to figure out a way to replicate their success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#boost sales
Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book retailer
#barnes noble
The bookselling chain is partnering with Google's new shopping service, Google Shopping, to offer same-day delivery in three U.S. cities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#shopping service
#bookselling chain
#same-day delivery
#bn partners