How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2012-11-21 00:00:00 UTC ]
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Barnes & Noble looks to Google to rival Amazon's same-day book deliveries

Need that yoga for dogs book yesterday? You can now get it "today" at least from Barnes & Noble, who have joined Amazon with same-day book deliveries. It's enlisting an odd partner for the service: Google, one if its competitors in the ebook space.... Continue reading at Engadget

[ Engadget | 2014-08-07 00:00:00 UTC ]
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Google, Barnes & Noble team up for same-day book deliveries

Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
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Inspired by John Green, bookstores celebrate Esther Day

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[ The Christian Science Monitor | 2014-08-05 00:00:00 UTC ]
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With Five Days Until Independence, Six Measures of Tribune Publishing's Future

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[ Advertising Age | 2014-07-30 00:00:00 UTC ]
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Harlequin Results Down; Sale to Close in Days

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[ Publishers Weekly | 2014-07-30 00:00:00 UTC ]
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BookPeople Celebrates National Bookstore Day (Only at BookPeople)

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[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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In the UK, Traditional Publishing’s Pay for Authors “Not Fair”

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[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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All in the Family: ThrillerFest Celebrates ITW’s First Decade

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[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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PW Launches GalleyTracker, A Review Copy Submission Platform for Traditional Publishers

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[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Traditional publishing is 'no longer fair or sustainable', says Society of Authors

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[ The Guardian | 2014-07-11 00:00:00 UTC ]
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Chicago Mayor Sets City's Independent Bookstore Day

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[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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[ AdWeek | 2014-06-13 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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