How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at 'The Washington Post'

[ The Washington Post | 2019-09-20 01:24:30 UTC ]

Other news stories related to: "How economists turned all of society into a market"


Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Empire strikes back: News Corp turns blowtorch on former Australian reporter | The Weekly Beast

Former social affairs reporter Rick Morton attacked in print and online. Plus: Rowan Dean ignores police over Sydney stabbing attacksIt doesn’t take long for a top reporter at the Australian, with a regular presence on page one, to become the target of a front-page story in the combative... Continue reading at The Guardian

[ The Guardian | 2019-08-16 01:49:59 UTC ]
More news stories like this | All news stories tagged with: #news corp #front-page story #regular presence #weekly beast


A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | All news stories tagged with: #nielsen #ll stumble #movie studios #bragging rights #marketing budget


Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | All news stories tagged with: #quarto #quarto group #marketing team


3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | All news stories tagged with: #bottom lines #b2b publications #target audience


Princeton University Press signs Harvard economist Goldin in six-figure deal

Princeton University Press has struck a six-figure deal with Harvard economist Claudia Goldin for her "urgent" book on gender disparity.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 13:03:07 UTC ]
More news stories like this | All news stories tagged with: #gender disparity #six-figure deal


Lara Maiklem | 'We’ll be the plastic age: the throwaway society'

The Thames riverbed proves to be inspirational for former publishing professional Lara Maiklem in a book that’s part memoir, part ode to a love of mudlarking. Continue reading at The Bookseller

[ The Bookseller | 2019-08-10 17:26:35 UTC ]
More news stories like this | All news stories tagged with: #publishing professional #part memoir #lara maiklem


China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | All news stories tagged with: #book market #online retail #double-digit growth #post china


Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | All news stories tagged with: #macmillan #macmillan education


Ebury's Latham joins Atlantic, as Kerr turns agent

Alice Latham is leaving Ebury after 11 years to join Atlantic Books as rights director. Continue reading at The Bookseller

[ The Bookseller | 2019-08-07 09:00:28 UTC ]
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Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #company spent #virtual meetings #stranger things #air force #clients including #biggest challenges


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | All news stories tagged with: #print titles #printed word #hearst #print publication #ad revenues #sales pitch #increasing sales


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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Listen to an Audiobook Excerpt of THE TURN OF THE KEY By Ruth Ware

Listen to an exclusive audiobook excerpt of Ruth Ware's new psychological thriller, THE TURN OF THE KEY, narrated by Imogen Church! Continue reading at Book Riot

[ Book Riot | 2019-08-06 10:33:59 UTC ]
More news stories like this | All news stories tagged with: #audiobook #imogen church #psychological thriller #ruth ware


Psst. Turns out 80% of books published in 1924-1963 are secretly in the public domain.

This year, for the first time in over two decades, a slew of work entered the public domain: everything first published in the United States in 1923, to be precise. (And yes, next year we’ll get the goods from 1924.) “But there’s another source of public domain works,” Cory Doctorow writes at... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-02 16:44:41 UTC ]
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How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | All news stories tagged with: #magazine publisher #digital content #e-book #free e-book #ll notice #phone calls #hanley wood #b2b publications #paying subscribers


Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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HarperCollins signs Iain Dale's 'Divided Society'

HarperCollins will publish a part-memoir, part-polemic book about the state of public discourse in Britain by former Biteback m.d. Iain Dale. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 23:23:27 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #iain dale #public discourse


Is this all-ages coloring book the thing that will finally mobilize society in the climate crisis?

Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
More news stories like this | All news stories tagged with: #coloring book #climate change #climate crisis