How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at 'The Washington Post'

[ The Washington Post | 2019-09-20 01:24:30 UTC ]

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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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Turning a new page: the rise of #Merky Books

Malorie Blackman sold her life story to them, other hot authors are lining up. What makes Stormzy’s imprint so different?In a glass-walled meeting room on the fifth floor of Penguin Random House headquarters in Pimlico, Theophina Gabriel is talking about her love of reading while laughing at her... Continue reading at The Guardian

[ The Guardian | 2019-12-16 08:00:15 UTC ]
More news stories like this | All news stories tagged with: #penguin random house ##merky books #previously worked #brand manager


Searching for socialism in the Great Society

1960s programs to ease poverty and discrimination were doomed from the start, Amity Shlaes argues. Continue reading at The Washington Post

[ The Washington Post | 2019-12-05 20:42:48 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
More news stories like this | All news stories tagged with: #hodder #brand director #hodder stoughton


Gray awarded inaugural Saltire Society Lifetime Achievement Award

Alasdair Gray has won the inaugural Saltire Society Lifetime Achievement Award for his contribution to Scottish literature. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 08:58:03 UTC ]
More news stories like this | All news stories tagged with: #scottish literature #alasdair gray


Bloomsbury enters China's domestic market

Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller

[ The Bookseller | 2019-12-01 13:35:55 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #joint venture #domestic market


A Comic Book Vigilante Turned Zen Buddhist Is the Missing Link Between Watchmen’s Rorschach and Looking Glass

A right-wing hero called the Question inspired Watchmen’s faceless vigilante. But later stories took the character in a very different direction. Continue reading at Slate

[ Slate | 2019-11-22 19:45:46 UTC ]
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How a Master Illustrator Turned an Old English Carol Into the Perfect Children’s Book for Thanksgiving

Peter Spier’s take on The Fox Went Out on a Chilly Night is full of mischief and beauty. Continue reading at Slate

[ Slate | 2019-11-21 12:30:01 UTC ]
More news stories like this | All news stories tagged with: #children’s book


Saltire Society unveils shortlist for new Scottish book cover award

Books from publishers including 404 ink and Charco Press have been shortlisted for a brand-new award celebrating "the enormous talent Scotland has in book production and design" as part of the 2019 Saltire Literary Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 17:30:02 UTC ]
More news stories like this | All news stories tagged with: #scottish book #publishers including #book production #charco press


Brontë Society wins auction to bring rare Charlotte Brontë book home

The Brontë Society in Haworth has won an auction to bring one of Charlotte Brontë’s rare ‘little books' back home.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 12:51:15 UTC ]
More news stories like this | All news stories tagged with: #back home #charlotte bront #bront society


Planetarium wins Royal Society’s Young People’s Book Prize

Astrophysicist Raman Prinja and artist Chris Wormell’s book Planetarium: Welcome to the Museum (Templar Publishing), about the wonders of space, has scooped the Royal Society’s Young People’s Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 19:41:46 UTC ]
More news stories like this | All news stories tagged with: #royal society #book prize


Audio market set to grow as research backs Audible’s captions

Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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Audio stream turns up volume once more

Now in its fourth year, the audio strand of FutureBook reflects the depth of the sector and its sheer variety, with all corners of the book trade catered for. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 02:47:22 UTC ]
More news stories like this | All news stories tagged with: #book trade #fourth year


Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | All news stories tagged with: #consumer data #futurebook live #digital marketing #audio publishing


‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business

Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-31 04:00:58 UTC ]
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What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | All news stories tagged with: #traditional publishing #digital media #register heretoday #networking lunch #sessions start #mini-conference format #great thing #media company #revenue stream #e-commerce play #complex media #rich antoniello #commercial strategy #jarrod dicker #bloomberg media


How pushing the boundaries of political speech can reshape society

Andrew Marantz explores the disturbing implications of online far-right extremism. Continue reading at The Washington Post

[ The Washington Post | 2019-10-25 13:18:59 UTC ]
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Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
More news stories like this | All news stories tagged with: #online survey #marketing side #$10 million #ve worked


Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | All news stories tagged with: #e-book #libraries #e-book lending