From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at 'The Washington Post'
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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#boosting sales
#open road
Jayson Greene’s “Once More We Saw Stars” is a heartbreaking — and heartwarming — tale of love and loss. Continue reading at The Washington Post
[ The Washington Post | 2019-05-08 15:53:00 UTC ]
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#jayson greene
After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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#history press
#fuel growth
#uk market
There's a lot of work - and a lot of fun - involved in the business of selling comics, Chris Lander tells Mike Mather. Continue reading at Stuff
[ Stuff | 2019-05-02 00:00:00 UTC ]
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Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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#year appeared
There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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#important part
#sales reps
#dive deeper
#trojan horse
#email marketing
Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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#market focus
In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
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#post sharjah
[caption id="attachment_157303" align="alignright" width="150"] Lara Boro[/caption] Lara Boro has been named the next CEO of The Economist Group, ending a five-month search that began when current CEO Chris Stibbs announced his impending departure from the London-based publisher last... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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#digital subscriptions
Betty and Winston are grizzled veterans. On this, their third visit to the Los Angeles Times Festival of Books, the twin 11-year-olds are ready for action. Not only are they festival experts; they’re also my kids. Like many parents on the USC campus, I trail them around the festival, from panel... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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#usc campus
E L James has said she has written a paranormal romance, a "ghost story set in contemporary London", according to an interview in the New York Times. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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#paranormal romance
The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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#book fair
#bologna children
Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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#post interview
'Book piracy threatens authors' livelihoods' according to a new appeal from the Society of Authors to the British government to help protect copyright. The post Society of Authors Calls on UK Government to Fight Online Book Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-08 00:00:00 UTC ]
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#protect copyright
#british government
#uk government
A new pocket photo book celebrates one of Great Britain's most iconic landmarks. Continue reading at Wired
[ Wired | 2019-04-03 00:00:00 UTC ]
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#great britain
The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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#global circulation
#visual storytelling
#classic app
From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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#embrace technology
#media landscape
#multiple platforms
#game changer
#helping drive
Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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#bestseller lists
#chinese market
#china bestsellers
Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek
[ AdWeek | 2019-03-27 00:00:00 UTC ]
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#media industry
[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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#email newsletters