From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for keeping up and even staying ahead. Continue reading at 'Publishing Executive'
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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Veteran consultant Howard Rauch produces a surprisingly contemporary book of best practices. The post The Original Evangelist for B2B Content Analytics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-09 00:00:00 UTC ]
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A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space. The post The Changing Profile of Women’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-08 00:00:00 UTC ]
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Publisher John Wiley has launched a content sharing initiative across its research portfolio, following a successful four-month trial run earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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The recent San Diego Comic-Con offered a window into the steady transformation of the North American comics industry and its fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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The Society of Authors chief executive Nicola Solomon has called on publishers to adhere to a seven-step plan to ensure that special sales or “ultra-high” discounted sales do not damage authors’ overall earnings or the market for full-price sales. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
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Lots of people worry about climate change, but as David Wallace-Wells shows in his recent New York magazine piece, the future is almost certainly worse than you imagine. Drawing on a wide range of experts, he tracks how climate change could alter every aspect of planetary existence. Ocean... Continue reading at Slate
[ Slate | 2017-07-26 00:00:00 UTC ]
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Crain Communications, the parent company of brands including Advertising Age and Crain's Detroit Business, has changed its ownership structure with the buyout of longtime President Rance Crain and his family.Crain Communications acquired Rance Crain's 50% stake in the company, giving Chairman... Continue reading at Advertising Age
[ Advertising Age | 2017-07-13 00:00:00 UTC ]
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Facebook's decision to bar publishers from altering headlines or descriptions of articles posted to its platform has upset audience development specialists. The post Facebook won’t let people change the headlines in links — and social media managers aren’t pleased appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry... Continue reading at Advertising Age
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
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The Department for Culture Media and Sport (DCMS) has changed its name to include 'digital' in order to acknowledge the evolution of the department's remit. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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The publisher that plays home to the most watched instructional cooking TV show in the U.S.—and its attendant bestselling books—pepares for a move from Brookline, Mass., to Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Take a surgeon from 30 years ago, put her in an operating theatre today and she won’t know what to do with all the machines she has at her disposal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-27 00:00:00 UTC ]
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Pan Macmillan has won two books by Shahroo Izadi following a "hotly contested" five-publisher auction, with the first title, The Kindness Method, set to be the imprint's lead title in May 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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