As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry--no matter... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-05 20:28:29 UTC ]
News tagged with:
#champions league
#activision blizzard
#super bowl
#nielsen
The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Bonnier Books UK imprint Nine Eight has landed the first-ever official guide to every Christmas number one single between 1952 and 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:57:24 UTC ]
More news stories like this | News stories tagged with:
#christmas number
#bonnier
Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News
[ ABC News | 2021-09-21 20:37:02 UTC ]
More news stories like this | News stories tagged with:
#nielsen company
#nielsen
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
More news stories like this | News stories tagged with:
#top line
#nielsen
VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Jamie Oliver's Together (Michael Joseph) has debuted in the UK Official Top 50 number one, becoming his 19th cookbook to hit the top spot. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 12:31:55 UTC ]
More news stories like this | News stories tagged with:
#jamie oliver
#michael joseph
#cookbook
Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week
[ Media Week | 2021-08-27 17:39:39 UTC ]
More news stories like this | News stories tagged with:
#media company
#nielsen
Amazon’s oldest Kindles are being cut off from the internet. But don’t blame Amazon—these e-readers are collateral damage in the phaseout of 2G and 3G cellular service.The first two generations of Kindle e-readers used a cellular antenna to connect to the internet for downloading content.... Continue reading at PC World
[ PC World | 2021-08-18 16:45:00 UTC ]
More news stories like this | News stories tagged with:
#kindle e-readers
#collateral damage
#kindle
The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Online retail giant Amazon has cut back its pioneering drone delivery team, but says it will still have a Prime Air presence in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 16:20:14 UTC ]
More news stories like this | News stories tagged with:
#cut back
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
More news stories like this | News stories tagged with:
#nielsen
From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#improve profits
Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with:
#subscription side
#tom harty
#earnings call
#core subscribers
#shared stories
#tech providers
#niemeier prefers
#limit contracts
#custom publications
#geographic regions
#light customization
#increasing productivity
#multiple channels
#magazine publisher
A new survey from charity Read for Good, which has donated bundles of books to 50 schools nationwide, has found school library funding has been hit by the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 13:06:00 UTC ]
More news stories like this |
Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#cheat sheet
#podcast audience
#nielsen
Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Romance writer was criticised for episode in new novel when one of her child characters compares hiding in an attic to the life of the Holocaust diaristBestselling romance author Elin Hilderbrand has asked her publisher to remove a reference to Anne Frank from her latest novel after criticism,... Continue reading at The Guardian
[ The Guardian | 2021-06-08 11:53:10 UTC ]
More news stories like this | News stories tagged with:
#romance writer
#anne frank
#car accident
#romance author
The Book Industry Study Group's annual meeting focused on issues around book publishing’s impact on the environment, the continuing effect of the pandemic on the supply chain, and the industry’s response, examined under the theme of “Publishing for a Sustainable Future.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#supply chain
#sustainable future
#book industry
It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
More news stories like this | News stories tagged with:
#nielsen company
#television networks
#nielsen