How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry--no matter... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-05 20:28:29 UTC ]

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Amazon Charts: Midnight Sun dawns at the top

Stephenie Meyer's Midnight Sun (Atom) rose 11 places to top the Amazon Charts' Most-Sold: Fiction chart, as the Twilight reboot sold 62,460 copies in hardback to claim the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 02:23:16 UTC ]
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Moyes' The Giver of Stars rockets to number one

Jojo Moyes' The Giver of Stars (Penguin) has soared into the UK Official Top 50 number one spot, selling 25,331 copies through Nielsen BookScan's TCM in its first full week on the shelves. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 00:24:26 UTC ]
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Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’

Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
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Fourth week at the top for Walliams, as Moyes has stellar launch

David Walliams and Tony Ross' The World's Worst Parents (HarperCollins Children's) has notched up a fourth week as the UK Official Top 50 number one, selling 22,993 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 18:50:07 UTC ]
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Author loses spot in Top 10 after buying 400 copies of his own book

Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian

[ The Guardian | 2020-07-22 11:24:02 UTC ]
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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
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An author bought his own book to get higher on bestseller lists. Is that fair?

Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you... Continue reading at The Guardian

[ The Guardian | 2020-07-20 15:59:35 UTC ]
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4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Sales fell 11% year-on-year in second quarter, Nielsen estimates

Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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Eddo-Lodge retains top spot, as sales figures return to bestseller charts

Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 13:15:03 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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Reni Eddo-Lodge becomes first black British author to top UK book charts

Why I’m No Longer Talking to White People About Race wins landmark ranking in the wake of worldwide Black Lives Matter protestsReni Eddo-Lodge has become the first black British author to take the overall No 1 spot in the UK’s official book charts.Eddo-Lodge’s Why I’m No Longer Talking to White... Continue reading at The Guardian

[ The Guardian | 2020-06-16 14:00:03 UTC ]
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Verb Agency Founders Want More Black Talent to Get a ‘Seat at the Table’

When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and... Continue reading at AdWeek

[ AdWeek | 2020-06-12 18:35:15 UTC ]
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Tampa Bay Wave launches latest cohort, featuring the next crop of startups you need to know

While startup accelerators are working to ensure existing companies stay afloat during the coronavirus pandemic, they're also shepherding in the next generation of businesses. The Tampa Bay Wave revealed its latest TechDiversity cohort, which is comprised of startups from across the world that... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-05 18:43:57 UTC ]
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Anti-racist book sales surge in US and Britain after George Floyd killing

Books by authors including Reni Eddo-Lodge, Ibram X Kendi and Robin DiAngelo are selling out on both sides of the AtlanticBooks tackling racism and white supremacy by authors including Reni Eddo-Lodge, Ijeoma Oluo and Layla F Saad are selling out in Britain in the wake of eight days of protests... Continue reading at The Guardian

[ The Guardian | 2020-06-03 14:40:35 UTC ]
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