How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry--no matter... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-05 20:28:29 UTC ]
News tagged with: #champions league #activision blizzard #super bowl #nielsen

Other Publishing stories related to: 'How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers'

Annie Bell | 'Cutting down on waste is an area where we can all contribute as consumers'

Last spring, Pan Macmillan announced the creation of One Boat, a new sustainability imprint from the team behind Bluebird. Its name references the power of “one—the idea that one person can make a significant impact; and that one changed habit can make a big difference”. Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:08:18 UTC ]
More news stories like this | News stories tagged with: #sustainability imprint #significant impact #big difference #pan macmillan

Irrational numbers

As I mentioned during the summer Bloomsbury has become something of a bellwether publisher for the sector, being the only big trade publisher releasing regular UK-specific financial reports. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 14:54:02 UTC ]
More news stories like this | News stories tagged with: #trade publisher #bloomsbury

AT&T cuts more than 8,700 workers in third quarter amid Covid-19

The cuts are the biggest since the surge in employees at the time of the Time Warner acquisition in 2018. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-26 17:04:42 UTC ]
More news stories like this | News stories tagged with: #time warner

How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek

[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with: #retail giant #shop local #bookstore

A Cut Cable Knocked Out Virginia's Voter Registration Site

Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired

[ Wired | 2020-10-17 13:00:00 UTC ]
More news stories like this |

Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek

[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with: #beta testing #measurement company #nielsen

Nielsen Book Releases Australian Audiobook Consumer Research

What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
More news stories like this | News stories tagged with: #young audience #nielsen book #audiobook

V&A to close dedicated bookshop and cut 10% of staff as Covid-19 hits finances

The Victoria & Albert Museum is closing its dedicated bookshop and making 103 roles redundant across its retail and visitor experience teams as the Covid-19 crisis hits its finances. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 09:58:53 UTC ]
More news stories like this | News stories tagged with: #bookshop

HMH Reorganization Will Cut 525 Jobs

As Houghton Mifflin Harcourt shifts more of its education publishing business to the creation of digital products, the company said it has implemented a restructuring program that will cut its workforce by 22% in order to save between $95 million to $100 million annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #publishing business #houghton mifflin harcourt

Amazon Charts: Troubled Blood surges to number one spot

Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 15:55:56 UTC ]
More news stories like this | News stories tagged with: #amazon charts #robert galbraith #company cornerstone #nielsen

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

The Good Book's Not So Good Numbers

The 'State of the Bible' finds reading frequency is slumping although the use of apps and listening to audio versions of Scripture is on the rise. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #good book #audio versions

Jamie Oliver rustles up his 67th number one with 7 Ways

Jamie Oliver's 7 Ways (Michael Joseph) has soared into the UK Official Top 50 number one spot, selling 34,241 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 18:56:55 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #nielsen bookscan #nielsen

Daily Mail publisher to cut up to 100 jobs as revenues fall

DMGT says quarterly print advertising down 69% and digital income down 17% The publisher of the Daily Mail, Mail on Sunday, the i and Metro is to cut up to 100 roles as the coronavirus pandemic continues to hammer the newspaper and magazine industry.Daily Mail & General Trust, which also... Continue reading at The Guardian

[ The Guardian | 2020-08-13 11:23:11 UTC ]
More news stories like this | News stories tagged with: #daily mail #magazine industry #making cuts #commercial operations #publishing arm

Tate to cut over 300 jobs at commercial arm

Tate has announced it is making 313 redundancies in its commercial operations, Tate Enterprises, including at its bookshops and publishing arm. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 12:23:19 UTC ]
More news stories like this | News stories tagged with: #commercial operations #publishing arm

Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #evening standard #latest updatessee #dramatic reduction

W H Smith to cut up to 1,500 jobs in restructure after Covid-19 hits business

W H Smith has announced plans for a major restructure which could see around 1,500 roles made redundant across the business. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 02:02:59 UTC ]
More news stories like this | News stories tagged with: #major restructure #announced plans #w h smith

Thousands sign open letter against 'brutal' Southbank Centre cuts

More than 2,500 people have signed an open letter expressing concern about “brutal” plans to make up to 400 people redundant at the Southbank Centre. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 16:31:29 UTC ]
More news stories like this | News stories tagged with: #southbank centre

Moyes' The Giver of Stars rockets to number one

Jojo Moyes' The Giver of Stars (Penguin) has soared into the UK Official Top 50 number one spot, selling 25,331 copies through Nielsen BookScan's TCM in its first full week on the shelves. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 00:24:26 UTC ]
More news stories like this | News stories tagged with: #jojo moyes #nielsen bookscan #full week #nielsen

What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek

[ AdWeek | 2020-07-28 19:52:06 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #oprah magazine #media buyers #hearst magazines #hearst