How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry--no matter... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-05 20:28:29 UTC ]
News tagged with: #champions league #activision blizzard #super bowl #nielsen

Other Publishing stories related to: 'How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers'


The Sentinel holds firm in the number one spot

Lee and Andrew Child's The Sentinel (Corgi) has gripped the UK Official Top 50 number one spot for a second week running, selling 28,523 copies for its first full week on the shelves in paperback. Continue reading at The Bookseller

[ The Bookseller | 2021-03-30 17:58:49 UTC ]
More news stories like this | News stories tagged with: #andrew child #sentinel corgi #week running #full week


In London, Nielsen Announces Its 2021 Bestseller Awards

UK book sales tracked by the Nielsen Bestseller Awards in 2020 produced eight new platinum-sellers, bringing the total since 2000 to 149. The post In London, Nielsen Announces Its 2021 Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-18 00:44:43 UTC ]
More news stories like this | News stories tagged with: #uk book #nielsen


Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen


CILIP calls for National Library of Wales cuts to be abandoned

CILIP,  the Chartered Institute of Library & Information Professionals, has called for planned cuts to the National Library of Wales to be abandoned, ahead of a debate in the Senedd today (3rd February). Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:32:21 UTC ]
More news stories like this | News stories tagged with: #national library #chartered institute #planned cuts


Hachette 'moving in the right direction' as it cuts gender pay gap

Hachette UK has released its latest gender pay gap report, revealing that the mean gender pay gap for Hachette UK Ltd dropped by four percentage points from 25.9% in 2019 to 21.9% in 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 18:43:45 UTC ]
More news stories like this | News stories tagged with: #hachette uk #percentage points #hachette


Indie bookshop numbers rose again in 2020, BA stats show

The number of independent bookshops in the UK and Ireland has grown for the fourth consecutive year, the Booksellers Association has confirmed.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-08 03:46:57 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #bookshop


Pinch of Nom Quick & Easy rustles up another number one

Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has bounced back into the UK Official Top 50 number one spot for the last week of 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-01-05 18:35:34 UTC ]
More news stories like this | News stories tagged with: #kay featherstone #kate allinson #bounced back


Thursday Murder Club is 2020's final week number one

Richard Osman's The Thursday Murder Club (Viking) has notched up a second consecutive week in the UK Official Top 50 number one spot, with 72,913 copies sold. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 16:01:10 UTC ]
More news stories like this | News stories tagged with: #richard osman #consecutive week


Osman's Thursday Murder Club is the Christmas Number One

Richard Osman's The Thursday Murder Club (Penguin) is the Christmas number one with 134,514 copies sold, becoming the first debut fiction title to hit the festive top spot. Continue reading at The Bookseller

[ The Bookseller | 2020-12-22 06:17:01 UTC ]
More news stories like this | News stories tagged with: #richard osman #christmas number


Osman, Obama and Pinch of Nom battle for Christmas number one

Richard Osman's The Thursday Murder Club (Penguin), Pinch of Nom Quick & Easy (Bluebird) and Barack Obama's A Promised Land (Viking) are all in the running for the Christmas number one spot, as the print market heads into its final week before Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 11:48:04 UTC ]
More news stories like this | News stories tagged with: #richard osman #barack obama #christmas number #final week


Frankfurt Book Fair cuts jobs in 'painful' restructure

Frankfurt Book Fair has completed its restructure and cut an undisclosed number of roles in what it has called a “painful and far-reaching” process. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 06:13:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt book fair #book fair


Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen


Library spending fell by £20m in 2019/20 amid warnings of further cuts

New figures show total spending on Great Britain's libraries fell by £20m in the last financial year, as Libraries Connected warned more budget reductions are on the way. Continue reading at The Bookseller

[ The Bookseller | 2020-12-04 10:12:19 UTC ]
More news stories like this | News stories tagged with: #great britain #financial year #libraries


Nielsen details lockdown impact on audio consumption at FutureBook

Lockdown was a key factor driving new consumers to try audiobooks in 2020 and helped increase listening among longer term listeners, according to hot-off-the-press data from Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 01:26:41 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


Job cuts on the way as Frankfurt Book Fair considers future plans

The Frankfurt Book Fair has warned job cuts are on the way as director Juergen Boos outlined future “modernising” plans that will see virtual events play a larger part in future fairs. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 02:55:29 UTC ]
More news stories like this | News stories tagged with: #job cuts #larger part #frankfurt book fair


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #major shift #linear tv #nielsen


Bloomsbury to repay staff £700K in pandemic wage cuts

Bloomsbury has announced it will repay almost £700,000 to staff who took a pay cut during the first months of the pandemic, following the publisher's most succesful interim results since 2008. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 08:01:03 UTC ]
More news stories like this | News stories tagged with: #pay cut #bloomsbury


Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with: #latest company #trade desk #open web #nielsen


Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen