How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-05 00:00:00 UTC ]
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The Morning After: Amazon’s Halo Rise sleep tracker is surprisingly helpful

The Halo Rise is also a small but significant piece of Amazon’s ongoing foray into health and wellness. For $140 (on sale now for $100), the Rise uses motion sensing to predict and track your breathing rate and calculate how long you’ve slept.Like Google’s Nest Hub, which also uses motion... Continue reading at Engadget

[ Engadget | 2023-04-06 11:15:05 UTC ]
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Oxford Industries, Scholastic fall, Activision rises

Stocks that traded heavily or had substantial price changes Friday: Oxford Industries, Scholastic fall, Activision rises Continue reading at ABC News

[ ABC News | 2023-03-24 20:31:47 UTC ]
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School Reports 2023: Creative agencies rise – and fall

This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week

[ Media Week | 2023-03-23 14:34:42 UTC ]
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“Everything is Riding on Your Author Photo.” Mary Childs on What to Expect When You’re Expecting a Book

I thought having a book published would turn me into the confident, self-assured person I always knew I could be. I thought everyone but my enemies would be happy for me, and I would be, too. I thought I would become a morning person. So when my publication date finally came around, I was very […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-13 08:54:19 UTC ]
More news stories like this | News stories tagged with: #author photo #book published


My Author Photo Brought Me Face to Face With the Body I Hated

I’m on my third round of author photos now, which is two too many. For the first, I commissioned the cheapest person I could find. My agent needed a headshot for the London Book Fair, and I didn’t have anything. The photographer came by my house when I was eight months pregnant. I hired her […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-09 09:53:57 UTC ]
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Why advertising’s DEI movement has a global blindspot

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday

[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this | News stories tagged with: #business development #ad dollars #digital media


Pearson Airport to limit flights during peak hours ahead of March Break, summer travel season

Toronto's Pearson Airport will be placing a "hard limit" on the number of flights arriving or departing during peak times ahead of March Break and the upcoming summer travel season. Continue reading at CBC

[ CBC | 2023-02-28 16:22:46 UTC ]
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‘Things are definitely opening up’: the rise of older female writers

Unpublished authors in their 60s, 70s and 80s are now at a premium in the book world – with radical, edgy women in high demandThe literary world is often accused of an obsession with youth, from multiple awards targeted at authors under 40 to publishers who hunt for new voices exclusively among... Continue reading at The Guardian

[ The Guardian | 2023-02-25 07:00:46 UTC ]
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Prince Harry Memoir Led 1.2% Rise in Print Book Sales Last Week

Prince Harry's 'Spare' sold more than 195,000 copies in its second week on sale, helping to lift print book sales 1.2% last week over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
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Nielsen and Netflix Expand Partnership for Global Measurement

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek

[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Jonathan Raban, travel writer and novelist, dies aged 80

The British author, who lived in the US, blended memoir and travelogue in books that were often inspired by the seaJonathan Raban, the British travel writer, critic and novelist known for his candid accounts of travelling the world in books such as Passage to Juneau and Coasting, has died aged... Continue reading at The Guardian

[ The Guardian | 2023-01-18 08:53:25 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Why Travel Writing is a Form of Memoir and How Covid Has Changed How We See the World

Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Pico Iyer, the author of The Half Known Life: In Search... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-06 09:52:43 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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Hitting the Books: AI is already reshaping air travel, will airports themselves be next?

The holiday travel season is once again upon us! It's the magical time of the year that combines standing in airport security lines with incrementally losing your mind as the hands of your watch perpetually tick closer to a boarding time that magically moved up 45 minutes since you left the... Continue reading at Engadget

[ Engadget | 2022-12-04 15:30:19 UTC ]
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Engadget Podcast: Kindle Scribe review and the rise of Twitter clones

Finally, a Kindle you can write on! This week, we dive into Cherlynn’s review of the Kindle Scribe, Amazon’s first e-reader that can also capture handwritten notes. The hardware is great, but as usual, Amazon’s software feels half-baked. Also, Devindra and Cherlynn discuss the rise of new... Continue reading at Engadget

[ Engadget | 2022-12-02 13:30:56 UTC ]
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Freedom to Read Advocates Warn of Proposed ‘Book Rating’ Bill in Texas, Rising Book Bans in Missouri

While still in the early stages of the legislative process, the proposed bill in Texas would require publishers to develop a new rating system for books, and would give Texas state officials the power to bar schools from doing business with publishers who do not comply with the state’s directives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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The best gifts for travelers in 2022

Be it for work or play, many people are taking trips again, which makes travel-related gifts an excellent idea. Whether your loved ones are globetrotters or frequent business travelers, it’s time to look into upgrading their existing on-the-go kit. We’ve curated a list of various items your... Continue reading at Engadget

[ Engadget | 2022-11-16 14:15:03 UTC ]
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