How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-05 00:00:00 UTC ]
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Neal Adams, Who Gave Batman a Darker Look, Dies at 80

He brought an earthy realism (and a new adversary or two) to the superhero characters he drew. He also championed the rights of his fellow comic book creators. Continue reading at The New York Times

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An Italian bestseller about Mussolini’s rise is a cautionary tale

Antonio Scurati's novel about Benito Mussolini is an exhaustive look at how democracy crumbles. Continue reading at The Washington Post

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Ted Cruz gave the nation a lesson on misreading kids books

Ted Cruz misinterpreted and misrepresented Black children's books as he questioned Ketanji Brown Jackson during her Supreme Court confirmation hearing. Continue reading at The Washington Post

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Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News

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It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

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Self-Publishing Made Simple: Spotlight on Draft2Digital

Celebrating its 10th anniversary, the self-publishing services provider offers easy-to-use, free tools to help indie authors publish books and find readers. (Sponsored) Continue reading at Publishers Weekly

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DocuSign, Zumiez fall; Pfizer, Pearson rise

Stocks that traded heavily or had substantial price changes Friday: DocuSign, Zumiez fall; Pfizer, Pearson rise Continue reading at ABC News

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The rise and fall of Marie Yovanovitch, ambassador to Ukraine

Her memoir describes her long career in diplomacy and her unwitting entanglement in Donald Trump's schemes. Continue reading at The Washington Post

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Federal department gave money to magazine publishing pandemic misinformation

As the federal government was promising to tackle harmful online disinformation about the pandemic, it was giving thousands of dollars to a magazine spreading conspiracy theories — including unsubstantiated claims that COVID-19 vaccines could... Continue reading at CBC

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Snow Days 2022: Booksellers Time Travel to 2032, Return Before Lunch

In the first event of ABA's Snow Days conference, game designer Jane McGonigal led more than 500 participants in a few rounds of “mental time travel,” in which she asked listeners, among other things, to peer 10 years ahead to everyone's collective future in bookselling, Continue reading at Publishers Weekly

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Exclusive cover reveal: Laura Warrell’s Sweet, Soft, Plenty Rhythm.

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Star Trek: Discovery’s faster ship travel comes at the expense of its supporting cast

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Donald Trump’s photo memoir is revisionist history and old grudges

Images are the perfect lexicon for Trump to articulate a fantastical revision of his four chaotic years in office. Continue reading at The Washington Post

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Rising book bans: Grounds for moral panic?

Books in schools and libraries increasingly have targets on their spines. The more partisan the battle has become, the more it manifests as a power struggle, rather than an effort to best serve children. Continue reading at The Christian Science Monitor

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Sales Rise for Christian Retailers

A strong holiday season helped increase sales by 15% for Christian booksellers from 2019 to 2021, according to ParableConnect’s 2022 State of Christian Retail Report, which surveyed over 220 Christian bookstores and analyzed $74 million in sales. Continue reading at Publishers Weekly

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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

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Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

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Pearson profits set to rise 33% as Bird repositions business

Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller

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