How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-05 00:00:00 UTC ]
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Toronto’s Annick Press: ‘Global Certified Accessible’ in Canadian Ebooks

Among the first children's publishers to achieve Benetech's accreditation, Annick Press stresses that 'diversity' includes access. The post Toronto’s Annick Press: ‘Global Certified Accessible’ in Canadian Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-05 18:44:15 UTC ]
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Report shows fourfold rise in minority ethnic characters in UK children’s books

The Centre for Literacy in Primary Education welcomes steep increase in representation, but warns there are ‘no quick fixes’The proportion of children’s books featuring a minority ethnic character has almost quadrupled in the last four years, according to a new survey – but researchers say “we... Continue reading at The Guardian

[ The Guardian | 2021-11-04 14:36:37 UTC ]
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Sivasundaram wins £25k British Academy Prize for Global Cultural Understanding

Cambridge historian Sujit Sivasundaram's "truly powerful" book Waves Across the South: A New History of Revolution and Empire (William Collins) has won the £25,000 British Academy Book Prize for Global Cultural Understanding. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 09:16:59 UTC ]
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Photos from Frankfurt 2021: Events, Meetings, Guests of Honor

The trade days are winding down at the 2021 Frankfurter Buchmesse after meetings, reunions, industry discussions, and Canada as Guest of Honor. The post Photos from Frankfurt 2021: Events, Meetings, Guests of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-22 11:34:50 UTC ]
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‘The real Rupert’: News Corp global chief says idea that Murdoch influences elections is a ‘myth’

Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian

[ The Guardian | 2021-10-22 04:46:20 UTC ]
More news stories like this | News stories tagged with: #robert thomson #media empire #climate change #media mogul #parliamentary inquiry #sarah hanson-young #top stories #guardian australia #news corp


‘My Sweet Girl’ pushes the boundaries of what a thriller can do

Novelist Amanda Jayatissa ratchets up the tension — and the conversation about social injustices. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Photo Mania: New York Comic Con 2021

After a year’s hiatus due to the Covid-19 pandemic, New York Comic Con returned to New York City's Javits Convention October 7-10, and welcomed back thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #photo mania #hiatus due #covid-19 pandemic #comic con


Third of all global research articles now published Open Access, says STM

Around a third of all global research articles are now published Open Access, according to the latest report by the Association of Scientific, Technical & Medical Publishers (STM). Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 17:15:24 UTC ]
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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
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What Belichick and Brady gave up to achieve football greatness

Seth Wickersham reveals the personalities behind the Patriots’ winning partnership. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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Katie Couric recalls her rise to ‘Today’ — and what she really thought of everyone

The longtime anchor’s memoir settles scores and reexamines some regrettable choices. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 07:39:38 UTC ]
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Murdoch empire’s global chief Robert Thomson to front questions at Australian Senate inquiry

New York-based boss of News Corp set to be asked about private meeting with Scott Morrison and company’s new campaign for climate actionThe global head of Rupert Murdoch’s empire, Robert Thomson, will appear before the media diversity inquiry next week to answer questions about the dominance of... Continue reading at The Guardian

[ The Guardian | 2021-10-14 04:56:21 UTC ]
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The Big Picture: Reading Historical Fiction During a Global Pandemic

Historical fiction can remind us that these "unprecedented" times are anything but. Here's what they can teach us about our current crisis. Continue reading at Book Riot

[ Book Riot | 2021-10-13 10:38:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
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IAB Europe suspends consent management firms as global privacy authorities signal tougher action

Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
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Phoebe Robinson’s new essay collection is a sharp, sweet-salty pleasure

“Please Don’t Sit on My Bed in Your Outside Clothes” effortlessly, reassuringly speaks into the chaos of 2020. Continue reading at The Washington Post

[ The Washington Post | 2021-09-29 05:13:18 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Bookseller of Kabul vows to stay open despite only two customers since the rise of the Taliban.

Shah Muhammad Rais, who was made famous in The Bookseller of Kabul, has vowed to keep his bookshop open, despite having had only two customers since the Taliban retook the country in the middle of August. Founded in 1974 Rais’s store has seen regimes (along with foreign powers) come and go, and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-28 15:00:23 UTC ]
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Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | News stories tagged with: #elena ferrante #starting today #ann goldstein #literature festival