How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-05 00:00:00 UTC ]
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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Tracking Global Trends Toward Secularity

‘Beyond Doubt’ relies on comprehensive new data and a fresh sociological framework to definitively track the downward trend of religiosity in societies worldwide, including the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Photos from the 2022 Frankfurt Book Fair

Photos of a few events, gatherings, and exhibitions at the 2022 Frankfurt Book Fair, back in full swing with more than 90,000 trade visitors. The post Photos from the 2022 Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-24 16:01:40 UTC ]
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How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
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Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
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Newsweek Hires Kevin Gentzel as Global Chief Commercial and Growth Officer

The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue... Continue reading at AdWeek

[ AdWeek | 2022-10-13 11:12:10 UTC ]
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Apple iCloud photo libraries will soon be viewable in Windows

It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget

[ Engadget | 2022-10-12 14:17:46 UTC ]
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Global 50: The World Ranking of the Publishing Industry 2021

PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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'Black Hollywood' photo book stars Black actors at the center of film's golden ages

Photographer Carell Augustus' book recasts classic Hollywood films with Black actors. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-04 21:56:02 UTC ]
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At stake in the U.S.-China rivalry: The shape of the global political order

Three books explore the endurance of China's Communist Party, its standoff with the United States and its designs for the future. Continue reading at The Washington Post

[ The Washington Post | 2022-09-22 10:00:36 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Rising Costs Deepen First Quarter Loss at Scholastic

Higher costs increased Scholastic's first quarter loss to $58.1 million, from $32 million in the first quarter of fiscal 2022, despite a 1.2% increase in sales. The results were "on plan," the publisher said, adding that it still expects sales and earnings in fiscal 2023 to rise over fiscal 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
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Celebrating Christian Fiction: ACFW 2022 Photo Essay

Held in person for the first time since 2019, the American Christian Fiction Writers (ACFW) 2022 conference brought over 300 authors, agents, publishers, and aspiring novelists together in St. Louis, Mo. from September 8-11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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A Community Rises to Support Alice Wong’s Memoir

Examining disability activist and writer Alice Wong’s work, it becomes clear that almost all of her life and career is oriented toward community—a community that has thrown itself wholeheartedly behind her new memoir, 'Year of the Tiger: An Activist’s Life.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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Wattpad gave authors a boost. TikTok launches them to new heights.

On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post

[ The Washington Post | 2022-09-03 13:00:59 UTC ]
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IPA: ‘Global Significance’ in the Internet Archive Lawsuit

As another court date in the Internet Archive lawsuit approaches this week, the International Publishers Association has led an amicus brief. The post IPA: ‘Global Significance’ in the Internet Archive Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-31 22:11:23 UTC ]
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Netflix secures global streaming rights to 'Beserk,' 'Parasyte,' 'Monster' and other classic anime

Netflix has secured non-exclusive streaming rights to a handful of classic anime titles. Variety reports the company recently signed an agreement with Nippon TV to bring Berserk, Claymore, Death Note, Parayste: The Maxim and nine other shows and movies to viewers worldwide.Of that group, Netflix... Continue reading at Engadget

[ Engadget | 2022-08-29 16:08:13 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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