How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-05 00:00:00 UTC ]
News tagged with: #private club

Other Publishing stories related to: 'How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand'


How to save papers, photos, and analog music digitally

Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World

[ PC World | 2024-03-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #main window #hard drive #main view #originally appeared #libraries


Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #book markets #nielsen


Summit Books Rises Again

Summit publisher Judy Clain’s inaugural acquisition, a debut novel titled ‘Great Black Hope’ by Rob Franklin, bodes well for storied imprint’s relaunch. Clain, previously editor-in-chief of Little, Brown, called Franklin “the writer we dreamed of publishing” at Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #previously editor-in-chief #debut novel


Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek

[ AdWeek | 2024-02-13 02:47:06 UTC ]
More news stories like this | News stories tagged with: #adobe analytics #nielsen


Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
More news stories like this | News stories tagged with: #barnes


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback books #publishing contract #hardback


Lennar, Scholastic fall; Costco, Steel Dynamics rise, 12/15/2023

Stocks that traded heavily or had substantial price changes on Friday: Lennar, Scholastic fall; Costco, Steel Dynamics Continue reading at ABC News

[ ABC News | 2023-12-15 21:17:56 UTC ]
More news stories like this | News stories tagged with: #scholastic fall #traded heavily #substantial price #scholastic


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


2023 in books: Protests, bannings and the rise of AI helped shape the story of publishing

The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News

[ ABC News | 2023-12-08 14:55:07 UTC ]
More news stories like this | News stories tagged with: #publishing world


Winona Ryder Fans Celebrate New Photo Book of the ‘Eternal Cool Girl’

Fashionistas and celebrities gathered for a new book filled with candid shots of the understated Gen X star. Continue reading at The New York Times

[ The New York Times | 2023-12-05 11:00:36 UTC ]
More news stories like this | News stories tagged with: #book filled #photo book


Books That Travel: A Report From the 2023 Nairobi International Book Fair

All photos courtesy of e-Kitabu. In 1993, I was a teenager, volunteering to work with street children in Kibera, the largest “slum” on the continent of Africa. I held babies, played hokey-pokey and Swahili versions of patty cake with grade-school kids, fielded requests for money by street... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-04 09:48:58 UTC ]
More news stories like this | News stories tagged with: #photos courtesy


Children’s books show rise in racially minoritised characters, survey finds

Centre for Literacy in Primary Education records a 26% increase since its first report in 2017, but stresses continuing inequities in representationThirty per cent of children’s books published last year featured racially minoritised characters, according to new research.The sixth report on... Continue reading at The Guardian

[ The Guardian | 2023-11-30 15:21:11 UTC ]
More news stories like this | News stories tagged with: #survey finds


2023 Shanghai Children's Book Fair in Photos

The fair celebrated its 10th anniversary this year, hosting 478 exhibitors from 25 countries and territories, including 127 from overseas, and 42,733 visitors—making CCBF the biggest event dedicated to kids' books and content in Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #10th anniversary #children's book


Roli Seaboard Rise 2 review: I wish I had a horror movie to score

I am, primarily, a guitarist. Dabbling in keys and synths has always felt a bit unnatural from a physical standpoint. A keyboard doesn’t respond the way a fretted instrument does. This isn’t surprising, nor is it a bad thing. It’s just not what I’m used to. The better... Continue reading at Engadget

[ Engadget | 2023-11-10 15:00:28 UTC ]
More news stories like this | News stories tagged with: #libraries


IN PHOTOS | This week's most compelling Canadian images

From a poignant reunion at Pearson airport in Toronto to pairs figure skating action in Chongqing, China, here are some of the best Canadian images of the past week. Continue reading at CBC

[ CBC | 2023-11-08 14:04:35 UTC ]
More news stories like this | News stories tagged with: #past week #pearson airport #pearson


How the meandering legal definition of 'fair use' cost us Napster but gave us Spotify

The internet's "enshittification," as veteran journalist and privacy advocate Cory Doctorow describes it, began decades before TikTok made the scene. Elder millennials remember the good old days of Napster — followed by the much worse old days of Napster being sued into... Continue reading at Engadget

[ Engadget | 2023-11-05 15:30:18 UTC ]
More news stories like this | News stories tagged with: #false positives #ad revenue #entertainment companies #copyright law


Akimbo Bookshop, Rochester’s Radical Bookstore, Rises from the Ashes

Helped by the bookselling community, Akimbo reopened in April after a fire destroyed its first location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling community


Up in smokes: Daily Tele’s taxpayer-funded ciggies help Labor minister destroy travel card | The Weekly Beast

News Corp reporter bought a pink doughnut, a soft drink and tobacco as part of a NSW government endorsed media stunt. Plus: cartoonists go their own wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhat happens when... Continue reading at The Guardian

[ The Guardian | 2023-11-03 02:06:22 UTC ]
More news stories like this | News stories tagged with: #weekly beast #latest updatesget #free app #news corp


Sales Rise, Profits Soar at Amazon

Total sales at Amazon increased 13%, to $143.1 billion, in the third quarter ended September 30, 2023, over the comparable period in 2022, and operating income jumped to $11.2 billion, from $2.5 billion in the third quarter 2022. Online sales rose 7%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rise #total sales