How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-05 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Lonely Planet brings photo travel books to iBookstore

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[ The Bookseller | 2011-05-31 00:00:00 UTC ]
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A Sweet First Year for Sweet Pickle Books

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Traveling, Not Trampling: Travel Books 2021

Recent months have brought several travel books that put environmental awareness front and center. Continue reading at Publishers Weekly

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(PHOTOS) Amazon, that upstart online bookstore, turns 25: A history in photos

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[ Silicon Valley Business Journal | 2019-07-08 10:00:00 UTC ]
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Immigration in 2018: Rising tensions and rising voices

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[ Los Angeles Times | 2018-12-29 00:00:00 UTC ]
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Mixbook photo book review: Great online editor, stunning photo prints

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[ PC World | 2018-12-13 00:00:00 UTC ]
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[ PC World | 2018-12-13 00:00:00 UTC ]
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[ PC World | 2018-12-13 00:00:00 UTC ]
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Brand RX part two: The state of brand safety one year later

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[ Digiday | 2018-11-17 00:00:00 UTC ]
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[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

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PSA: Nook Simple Touch and Simple Touch with Glowlight go on sale in the UK

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