How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-05 00:00:00 UTC ]
News tagged with: #private club

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IPA: ‘Global Significance’ in the Internet Archive Lawsuit

As another court date in the Internet Archive lawsuit approaches this week, the International Publishers Association has led an amicus brief. The post IPA: ‘Global Significance’ in the Internet Archive Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-31 22:11:23 UTC ]
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Netflix secures global streaming rights to 'Beserk,' 'Parasyte,' 'Monster' and other classic anime

Netflix has secured non-exclusive streaming rights to a handful of classic anime titles. Variety reports the company recently signed an agreement with Nippon TV to bring Berserk, Claymore, Death Note, Parayste: The Maxim and nine other shows and movies to viewers worldwide.Of that group, Netflix... Continue reading at Engadget

[ Engadget | 2022-08-29 16:08:13 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Traveling the Bible’s Timeline

Tyndale’s One Year Chronological Study Bible presents the Bible as a grand story, transforms the reading experience, and travels through the holy text from beginning to end. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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The Most Delicious Kind of Travel

When travel isn’t possible, stepping into the kitchen to create recipes from around the world can satiate a wanderlust. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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Toronto's Pearson airport now 2nd worst in world for delays. Ottawa says travel woes on the mend

On Friday, the transport minister told a parliamentary committee that Canada's travel chaos is dissipating. But critics and travellers say the situation remains turbulent. Continue reading at CBC

[ CBC | 2022-08-20 08:00:00 UTC ]
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Indigo Reports 18.9% Rise in Revenue for the Quarter

A huge increase in sales through its physical stores offset a decline in online sales, leading to a 18.9% increase in total sales at Indigo Books & Music in the quarter ended July 2, 2022 compared with the same period of 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
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Super Vacation: A Comic Book Travel Guide

Consider these wonderful...and maybe dangerous?...comic book locals for your summer vacation destination. Continue reading at Book Riot

[ Book Riot | 2022-07-29 10:31:00 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
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When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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How global media are covering the Uber law-breaking revelations

From Washington Post’s reporting of the company thwarting government probes to Germany’s Süddeutsche Zeitung on Uber’s ‘wild west’ tacticsMore than 180 journalists at 40 media outlets including the Guardian, Le Monde, the Washington Post and the BBC have collaborated on a series of investigative... Continue reading at The Guardian

[ The Guardian | 2022-07-11 05:29:40 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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Photo Highlights from Licensing Expo 2022

Licensing Expo, held May 24–26 in Las Vegas, always features lots of interesting and sometimes odd sights and sounds, and this year's back-to-in-person event was no exception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-07 04:00:00 UTC ]
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James Patterson shares his formula for success. It’s pretty simple.

In the memoir “James Patterson by James Patterson,” the best-selling author opens up — kind of — about how he came to be such a force in the literary world. Continue reading at The Washington Post

[ The Washington Post | 2022-06-06 11:00:41 UTC ]
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Ideas Worth Fighting For: Spotlight on Robert W. Sweet

In his new book, 'Life Fighting: Why We Must Sometimes Fight and How to Do So Well,' author Robert W. Sweet sets out to answer the thorny question: Is it always wrong to use force to achieve a goal? Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-30 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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How the naval battles of World War II reshaped the global order

There were six great naval powers before the war, writes historian Paul Kennedy; afterward, there was just one. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:33 UTC ]
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The tale of a dropout who found purpose in books, travel and just living

James Campbell’s memoir "Just Go Down to the Road" captures an era and how it shaped the author’s eventual literary career. Continue reading at The Washington Post

[ The Washington Post | 2022-05-18 12:00:46 UTC ]
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