Helping Small Newsrooms With Tutorials for Growing Revenues

I started the year with a problem: small news organizations don&rsquo;t have enough time to keep their digital publishing and ad sales practices up to date. This is how I started to develop a solution. At the end of January 2015, I b ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-06-11 00:00:00 UTC ]
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Other Publishing stories related to: 'Helping Small Newsrooms With Tutorials for Growing Revenues'

Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

As a 14-year-old, Jason Snyder created his first commercial software--a system he described as a "party line for computer nerds in the '80s." "I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve," he added. Snyder said he... Continue reading at AdWeek

[ AdWeek | 2019-10-22 22:00:06 UTC ]
More news stories like this | News stories tagged with: #party line #harry potter

Digiday Research: Reader revenue is the top publisher priority for 2020

Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:38 UTC ]
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Four new books to help your kids laugh and learn

‘Please Don’t Eat Me,’ ‘The Poison Eaters,’ ‘Fight for the Forest’ and ‘Look Both Ways’ Continue reading at The Washington Post

[ The Washington Post | 2019-10-21 23:13:39 UTC ]
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Unit Sales Had Small Increase In Mid-October

With both juvenile categories posting gains, unit sales of print books inched up 0.5% in the week ended Oct. 12, 2019, over the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #small increase

How Digital Media Could Help Decide the 2020 Election Winner

Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading at AdWeek

[ AdWeek | 2019-10-16 15:10:26 UTC ]
More news stories like this | News stories tagged with: #major role #digital media

Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with: #digital content

Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
More news stories like this | News stories tagged with: #media landscape #latest challenge #digital publishing

Heartland 2019: A Small but Mighty Show

Heartland Fall Forum, held for the first time in Cleveland, received high marks from both exhibitors and booksellers, who described it as a highly productive gathering of publishers, booksellers, and authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Diary of a small town sensation: how the Wimpy Kid author built his dream bookshop

Growing up, Jeff Kinney discovered Tolkien, comics and computers at his local bookshop. When it closed he was bereft – would opening his own as an adult help to right that wrong?Author Jacqueline Woodson recently spoke about books being either mirrors or windows. Mirrors for seeing ourselves,... Continue reading at The Guardian

[ The Guardian | 2019-10-05 09:00:40 UTC ]
More news stories like this | News stories tagged with: #local bookshop #judy blume #epic fantasy #jrr tolkien #deep appreciation #formative years #bookstore

These magical books help kids learn other languages

Many parents want their kids to be bilingual but don’t have the tools to teach them. Enter Habbi Habbi, a platform that makes learning new languages fun. My 3-year-old has been playing in her room by herself for an hour. I’m beginning to worry she is up to no good: Is she “decorating” her walls... Continue reading at Fast Company

[ Fast Company | 2019-10-03 10:00:03 UTC ]
More news stories like this | News stories tagged with: #picture book

Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 21:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #associate publisher

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

Digiday Publishing Summit Event Briefing: The strain of revenue diversification

Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday

[ Digiday | 2019-09-27 04:00:48 UTC ]
More news stories like this | News stories tagged with: #revenue diversification #publishing summit

With New Leaders, Godine Poised to Grow

David R. Godine, Publisher is in the midst of a transformation that includes 75-year-old David R. Godine stepping down as publisher at year’s end from the press that he founded five decades ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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'Weaker' Pearson US courseware tumbles 10% but revenues set to stabilise

In a third quarter trading update, Pearson has reported "weaker than expected" performance in its US higher education courseware business, with revenue down around 10%, but it still expects revenues to stabilise for the whole group this year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 09:00:05 UTC ]
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S&S UK Children's signs three-book deal with animator Steve Small

Simon & Schuster Children’s UK has signed a series of picture books written and illustrated by animator Steve Small. Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 23:19:42 UTC ]
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Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
More news stories like this | News stories tagged with: #balancing act #big picture #digital trends #digital media #traditional publisher

Scholastic reports 7% rise in revenue for 2020 first quarter

Scholastic has reported a 7% rise in revenue for its first quarter results to $232.6m (£185m) due partly to its YA titles and graphic novels imprint Graphix. Continue reading at The Bookseller

[ The Bookseller | 2019-09-19 16:16:17 UTC ]
More news stories like this | News stories tagged with: #quarter results #7% rise #ya titles #scholastic