Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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BEA 2014: Now Go Grab a Drink!

Looking to create some post–literary conference drama in the name of legendary writers like Poe, who whacked his head with a bottle of whiskey in front of a mirror? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Field & Stream Cover Brings In a New Audience

  Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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Claire Bord joins Bookouture, makes first acquisition

Claire Bord, formerly editorial director at Avon, has joined digital publisher Bookouture as... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #claire bord


PRH grab majority of Summer WHS Book Club titles

Penguin Random House has the lion’s share of titles in this summer's W H Smith Richard... Continue reading at The Bookseller

[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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New Mary Book Launches for Mother's Day

On May 3 at St. Mary’s Bookstore and Church Supply in Nashville, Tenn., Franciscan Media author Julie Dortch Cragon, whose new book, "Visiting Mary: Her U.S. Shrines and Their Graces," is out for Mother's Day, signed books for some 100 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Hearst Magazines UK Names Anna Jones CEO

Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united kingdom #duncan edwards


BEA 2014: Adult Galleys to Grab

It’s BEA time again, and we can’t wait—for all of it: the tote bags, the crowds snaking through the aisles for James Patterson’s latest, the cafeteria food, the bathroom lines, the name tags, the debut authors dizzy with success, and, most of all, the coveted galleys. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult galleys #tote bags #james patterson


BEA 2014: Children’s Galleys to Grab

Some publishers use BEA as an opportunity to showcase an entire catalogue’s worth of ARCs; others focus their giveaways on just a few key titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key titles


Books, Toys Still Work Together for Specialty Outlets

Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 2000s #low profile


Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books aimed #russell brand #chris riddell


Meet Hearst's Global Marathon Man

For Michael Clinton, this harsh winter was a stroke of luck. While most New Yorkers huddled inside, the president-marketing and publishing director of Hearst Magazines went on 20-mile runs during storms.Why would he do such a thing? To prepare for a marathon -- in Antarctica. "It was a good... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buenos aires #long runs


Mary Berry scores her first UK Top 50 number one

Mary Berry has achieved her first UK Top 50 number one with Mary Berry Cooks (BBC), three weeks... Continue reading at The Bookseller

[ The Bookseller | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary berry


What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


Saudi book fair bans 'blasphemous' Mahmoud Darwish works after protest

Removal of books by revered Palestinian poet from Riyadh publishing event is condemned by PEN as censorshipThe removal of works by the esteemed Palestinian poet Mahmoud Darwish from a major book fair in Saudi Arabia for reportedly containing "blasphemous passages" has drawn widespread... Continue reading at The Guardian

[ The Guardian | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free access #women authors


Characters struggle for sleep in new literary works

Both acclaimed author Karen Russell's new novella 'Sleep Donation' and debut author Kenneth Calhoun's novel 'Black Moon' take place in a future world where sleep problems abound. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-07 00:00:00 UTC ]
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Boot Up: free the river!, 'real work', GS5 rumours v reality, and more

Plus Douglas Adams on advertising, 'paper' currencies, Acer on Windows Phone, and moreA quick burst of 8 links for you to chew over, as picked by the Technology teamRiver level data must be open >> Climate Code FoundationNick Barnes has seen his home flooded for the second time in a month:... Continue reading at The Guardian

[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #@gdntech


Microsoft working on Kindle-like Xbox reading app for Windows 8

Microsoft's getting ready to follow Amazon, Apple, and Google into the reading game with an app for Windows to peruse ebooks, magazines, and comics. The new app appears be part of Microsoft's cross-platform Xbox entertainment services, which currently include Xbox Music and Video. Microsoft... Continue reading at PC World

[ PC World | 2014-02-11 00:00:00 UTC ]
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Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palm springs #ad business #neal mohan #press release


Further Review: Budweiser's 'Puppy Love' Grabs the Pre-Super Bowl Crown

Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing... Continue reading at Advertising Age

[ Advertising Age | 2014-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happen overnight #make friends #visible measures


Hearst's New Health Division Is a Departure from Magazines and TV

Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age

[ Advertising Age | 2014-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority stake #innovation lab #venture fund #potential clients