Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World
[ PC World | 2014-08-01 00:00:00 UTC ]
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There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
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Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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Chief executive on the transformation of the magazine business, rivalry with Condé Nast, and takeoversDuncan Edwards may run an enviable portfolio of magazines, including Cosmopolitan, Elle, Esquire and Harpers Bazaar, but he admits an ingrained old-school mindset has cost the publisher the... Continue reading at The Guardian
[ The Guardian | 2014-07-20 00:00:00 UTC ]
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#including cosmopolitan
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired
[ Wired | 2014-07-10 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-03 00:00:00 UTC ]
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Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian
[ The Guardian | 2014-06-25 00:00:00 UTC ]
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#biggest audiences
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From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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The latest from J.K. Rowling as Robert Galbraith, on sale today, is available from Amazon in hardcover, shipping in 1-2 months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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#publishing books
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"The Cinderella Murder," slated for a November 2014 publication, marks the first time Clark has written with an outside author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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The Works has seen a 7% boost in sales following unprecedented growth in its e-commerce arm.... Continue reading at The Bookseller
[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-13 00:00:00 UTC ]
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Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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By Denis Wilson This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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