Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
News tagged with: #magazine websites #ad tech

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Hearst Magazines restructures senior management team

Hearst Magazines UK has appointed Anna Jones as acting COO and Matt Salmon as group commercial director, after concluding the business review triggered by the merger of NatMag and Hachette Filipacchi. Continue reading at Media Week

[ Media Week | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matt salmon #hachette filipacchi


Tess Macleod Smith quits Hearst Magazines

Tess Macleod Smith, group publishing director of Hearst Magazines' luxury magazine titles, has resigned from her position. Continue reading at Media Week

[ Media Week | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


Hearst Magazines group publishing director returns to IPC Media

Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week

[ Media Week | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #weekly women #tv titles #tv brands


BBC Worldwide Sells its Magazine Portfolio to Private Equity Firm Exponent

BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine portfolio #bbc worldwide #uk-based publisher #magazine business


Polygon buys novel by Private Eye contributor

Written By: Graeme Neill Publication Date: Wed, 10/08/2011 - 08:43 Polygon has bought a novel by the Private Eye writer and cartoonist Barry Fantoni. Publishing director Neville Moir bought UK & Commonwealth rights to Harry Lipkin through David Riding of MBA Literary Agents. The book,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david riding #raymond chandler #woody allen


Hearst-Owned Magazines Launching Daily Deals With Group Commerce

Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD

[ AllThingsD | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #road track


American Media, Inc. Buys OK! Magazine

After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american media #northern shell


Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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With HGTV Magazine, Hearst Looks for Lightning to Strike Twice

Looking to replicate the success of its fast growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV. Continue reading at AdWeek

[ AdWeek | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hgtv magazine #hearst magazines


New Hearst App Blends the Marketplace with the Newsroom

There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #focus groups #market research


Dennis Buys Bimonthly Trivia Magazine Mental Floss

Felix Dennis has bought Mental Floss magazine. Dennis, founder of Maxim and owner and operator of The Week, is the chairman of Dennis Publishing. Mental Floss is a bimonthly trivia-based magazine founded by Will Pearson and Mangesh Hattikudurin, former students of Duke University, in 2000. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #felix dennis #dennis publishing #mental floss #duke university


Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #keynote speaker


Waterstone's parent buys stake in 'social bookselling' website

Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share books #hong kong


Hearst Magazines Digital Media Announces Staff Changes

Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seventeen magazine #site director #web editor


Hearst walks away from BBC Magazines deal

Hearst Corporation, parent to the National Magazine Company, has confirmed for the first time it is no longer in talks to buy BBC Magazines following its Lagardère move. Continue reading at Media Week

[ Media Week | 2011-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst corporation


Hearst pays €651m for Lagardère magazine business

Hearst Corporation has made a "binding offer" of €651m (£559m) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle. Continue reading at Media Week

[ Media Week | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst corporation #binding offer #licensing agreement


Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #find ways #ad technology


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make


Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media