Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Creative Access is launching a career development bursary with McLaren Racing following research showing 70% of people interested in a publishing job have not applied because of financial obstacles. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 01:54:56 UTC ]
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In “The Memoirs of Stockholm Sven,” by Nathaniel Ian Miller, a young man swaps the daily grind for the unpeopled expanses of the Far North. Continue reading at The New York Times
[ The New York Times | 2021-10-26 09:00:03 UTC ]
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A true hoax provokes. It questions cultural biases, shattering conventions. But the curious case of the three men writing as a female author Carmen Mola does none of this. Continue reading at The Conversation
[ The Conversation | 2021-10-26 05:02:08 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:42:00 UTC ]
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Book sales should finish 2021 on a good note, but a number of factors could mean softer sales in early 2022, NPD BookScan noted during a webinar on third-quarter sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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What is the origin story of the Marvel Cinematic Universe? Tara Bennett and Paul Terry got to the bottom of it. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
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Jessica Kingsley Publishers (JKP) is launching a new podcast supporting the mental health of children and teens called "Our Kids in Mind". Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 23:02:32 UTC ]
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Bluemoose Books is launching a non-fiction list, starting with a book by Stu Hennigan which exposes "the abject poverty of an inner city trying to cope with the onset of the pandemic". Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 15:13:06 UTC ]
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'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Agents Michelle Brower, Stephanie Delman, and Allison Hunter have announced the launch and begun hiring a team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
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Paula Lichtarowicz's latest novel, inspired by her grandmother's life, has gone to John Murray in a pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 13:23:16 UTC ]
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Granta Magazine has opened submissions for the fifth edition of its Best of Young British Novelists list, to be released in spring 2023. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 08:19:00 UTC ]
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“Concepcion,” by Albert Samaha, combines the epic sweep of global history with an intimate family narrative. Continue reading at The New York Times
[ The New York Times | 2021-10-12 09:00:07 UTC ]
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In “Those We Throw Away Are Diamonds,” Mondiant Dogon, a survivor of the Rwandan genocide, recounts a saga of horror, frustration and hope. Continue reading at The New York Times
[ The New York Times | 2021-10-12 09:00:07 UTC ]
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It was the most inauspicious of moments but maybe that is why it happened. I was sitting in front of a recently demolished breakfast, across from two friends resuming the thread of a conversation I had stepped back from, while I observed two kids wrestling over a soft toy as a group of adults... Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 12:16:40 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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