Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately.   For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-27 00:00:00 UTC ]

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Univ. of Nebraska Press Launches LGBTQ+ Fiction Series

The University of Nebraska Press is launching Zero Street, a series dedicated to novels and short story collections written by LGBTQ+ authors and featuring LGBTQ+ characters and/or themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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Colm Toibin’s ‘The Magician’ imagines the adventurous life of a literary great

Thomas Mann may have written some very heavy books, but this biographical novel offers a more lighthearted portrait of the German writer. Continue reading at The Washington Post

[ The Washington Post | 2021-09-14 12:00:00 UTC ]
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Greenwich launches UK's first fully biodegradable library cards

Libraries in the London Borough of Greenwich are the first in the country to move to fully biodegradable library cards that are made in the UK from ethically sourced materials. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 12:08:04 UTC ]
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How notoriously private poet Mary Oliver once saved a depressed high school student’s life.

On this day in 1935, the highly acclaimed poet Mary Oliver was born in Maple Heights, Ohio. Oliver, who won a Pulitzer Prize in 1984 and later the National Book Award for Poetry in 1992, was by all accounts a private person who sought solace in the natural world. Throughout the course of her... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-10 15:24:16 UTC ]
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Basic Books UK launches with diverse list after remote inception during Covid-19

Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:29:19 UTC ]
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Jane Austen makes a cameo in a charming new novel about friendship and the literary life

‘Jane Austen and Shelley in the Garden’ whisks readers to Cambridge, Wales and Venice, in the company of a delightful gang of scholars. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 12:00:00 UTC ]
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20 Kids’ Reading Chairs to Snuggle Into With a Good Book

All bets are off as #1 New York Times bestselling author Iris Johansen introduces gambler Logan Tanner. He lives the exhilarating life of a professional gambler, but all the glitz and glamor hide a dark and violent past as an extractor—a world that comes rushing back to him when the beautiful... Continue reading at Book Riot

[ Book Riot | 2021-09-10 10:37:00 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Great Ormond Street Hospital launches children's literature ‘Play' hub

Adam & Eve/DDB collaborated with the children’s hospital to create a resource to help children recover from anxiety, loneliness and fear of the unknown. Continue reading at Media Week

[ Media Week | 2021-09-08 10:55:23 UTC ]
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Emma Gannon | 'I really want to us to fight back against the algorithm of life'

Five years ago, when in her late twenties, Emma Gannon released her first book: Ctrl Alt Delete: How I Grew Up Online. It’s a funny and thoughtful memoir which charts her formative experiences on the internet as a Millennial woman born in the same year as the World Wide Web. Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 14:05:09 UTC ]
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He fought in the Marines and MMA matches. A novel about his mother was the fight of his life

Atticus Lish was acclaimed for his first novel 'Preparation for the Next Life.' His second, 'The War for Gloria,' is more raw, painful and personal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-02 13:00:39 UTC ]
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HarperCollins launches entry-level programmes for 2022

HarperCollins has launched its entry-level training programmes for 2022, including a traineeship scheme for those from underrepresented backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 07:43:18 UTC ]
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10 Bibliomemoirs About the Life-Altering Power of Reading

These bibliomemoirs, including The End of Your Life Book Club by Will Schwalbe, offer a glimpse into the lives of fellow book lovers, reminding us how vast the bookish community is. Continue reading at Book Riot

[ Book Riot | 2021-08-30 10:37:00 UTC ]
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At a Chicago high school, helping refugee students navigate American life

They deal with homework, teenage romance — and often, larger burdens, Elly Fishman writes. Continue reading at The Washington Post

[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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Penguin Classics launches ‘new canon’ of environmental literature

Imprint’s Green Ideas series begins with 20 short books by writers from Rachel Carson to Greta Thunberg it believes are ‘the classics that made a movement’From Greta Thunberg to James Lovelock, publisher Penguin Classics has come up with a “new canon” of the environmental literature, which it... Continue reading at The Guardian

[ The Guardian | 2021-08-26 07:00:42 UTC ]
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Macmillan Learning Launches Employee-Created Program to Recruit Diverse Talent

A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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Law firm charity to launch string of bookshops

A law firm's charity arm is launching several bookshops as a way to combat loneliness and foster community connections. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 09:01:14 UTC ]
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In William Maxwell’s Fiction, a Vivid, Varied Tableau of Midwestern Life

Though his novels and short stories — published over six decades, beginning in 1934 — are set in an older, more decorous America, he grapples with themes that feel shockingly contemporary. Continue reading at The New York Times

[ The New York Times | 2021-08-23 17:02:39 UTC ]
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Bringing STEM/STEAM to Life

We asked a number of authors and illustrators known for their STEM and STEAM biographies to tell us more about how they work on these books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
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