Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately.   For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-27 00:00:00 UTC ]

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Melinda French Gates Launches Imprint with Flatiron

Melinda French Gates will launch Moment of Lift Books, a new nonfiction imprint, at Flatiron Books. The imprint's first three titles are due in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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PFD to launch Queer Fiction Prize

Literary agency Peters Fraser + Dunlop is launching the Queer Fiction Prize, with author Okechukwu Nzelu among the judges for the inaugural award. Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 18:48:23 UTC ]
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ALPSP launches careers hub for scholarly publishing community

The Association of Learned & Professional Society Publishers (ALPSP) has launched a new careers hub for the scholarly publishing community.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 05:43:24 UTC ]
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Going solo: Four literary agents on setting up their new firms

Four literary agents share their experiences of departing esteemed firms and setting up on their own in the midst of the pandemic Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 13:00:14 UTC ]
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Chelsea Green launches food and farming literature festival with FarmED

Independent press Chelsea Green Publishing is partnering with not-for-profit organisation FarmED to launch a food and farming literature festival, in what is said to be a first for the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 10:10:30 UTC ]
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Hamilton launches Rocket Bird Books

Former Andersen Press and Templar publisher Libby Hamilton is starting up her own imprint under the Barrington Stoke umbrella, focusing on picture books "with no limits". Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 14:50:36 UTC ]
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Sustainable is the new black: top editors launch new-wave fashion titles

Glossy magazines get a makeover with focus on vintage clothing, creativity and recycling Former editors and directors at Britain’s glossiest fashion magazines are carving out a niche for themselves with print titles and websites that focus on sustainable clothing.Later this month, Calendar will... Continue reading at The Guardian

[ The Guardian | 2021-09-26 05:45:03 UTC ]
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The Bookseller's Disability Issue: 'trade can bring real change'

The Bookseller's Disability Issue is published today, guest-edited by author Claire Wade who has called on the trade to harness its adaptability to bring real change for people with disabilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 08:30:53 UTC ]
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Scholastic Has Good Start to Fiscal 2022—with a Caveat

Scholastic reported higher sales and a smaller loss in the first quarter of fiscal 2022 compared to the first quarter of fiscal 2021, and while it said business is improving, it did point to some “headwinds” which all publishers are facing: rising costs and disruptions in the supply chain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Bad Form launches series of workshops to demystify publishing industry

Bad Form is launching a series of free events to demystify the publishing industry for people from Black, Asian and racialised communities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 03:18:13 UTC ]
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S&S Children's launches Stickley and O'Neill picture book partnership

Simon & Schuster Children’s Books is launching a new picture book partnership between author Frances Stickley and debut illustrator Eamonn O’Neill, signing two books from the pair. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 10:52:10 UTC ]
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Simon & Schuster Launches 'AuthorFest'

Simon & Schuster has announced a new series of virtual author events, AuthorFest. The first event will feature Bob Woodward and Robert Costa of the 'Washington Post,' who will discuss their new book, 'Peril.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Nine publishers launch empathy manifesto

Nine publishers including Hachette, Penguin Random House Children's and Nosy Crow have launched a manifesto committing themselves to increased empathy-building strategies over the next three years. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 19:09:14 UTC ]
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Gillian Flynn to launch imprint with Zando

Gillian Flynn, the author of acclaimed psychological thriller Gone Girl (Weidenfeld & Nicolson), is to launch her own imprint with new US indie press Zando. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 05:52:46 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Rupert Murdoch’s launch of talkTV is about opportunism as much as ideology | Emily Bell

Piers Morgan will be presenting a nightly talkshow in this new venture aimed at outflanking the ailing GB NewsThe human Marmite of British journalism, Piers Morgan, is about to be spread very thinly. He has signed a global commentary deal with Rupert Murdoch’s News Corp. A nightly talkshow will... Continue reading at The Guardian

[ The Guardian | 2021-09-19 17:07:41 UTC ]
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Proof goth is not dead: A first edition of Frankenstein just set a world auction record.

Mary Shelley was goth before it was cool. She wrote Frankenstein—sometimes described as the world’s first science fiction novel—as part of a horror story writing game. She lost her virginity to Percy Shelley on top of her mother’s grave. (To be fair, it was one of her main leisure spots, but... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-17 16:41:12 UTC ]
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PA launches guidance on author data collection

The Publishers Association has released guidance for publishers seeking to collect data about the protected characteristics of authors, illustrators and translators after a report found many companies were reluctant to engage in diversity auditing. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 03:26:51 UTC ]
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Piers Morgan to launch new TV show in deal with News Corp

British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News

[ ABC News | 2021-09-17 00:42:43 UTC ]
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Univ. of Nebraska Press Launches LGBTQ+ Fiction Series

The University of Nebraska Press is launching Zero Street, a series dedicated to novels and short story collections written by LGBTQ+ authors and featuring LGBTQ+ characters and/or themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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