Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately.   For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-27 00:00:00 UTC ]

Other Publishing stories related to: 'Hearst Sets Launch for First Issue of Dr. Oz, The Good Life'


Yorkshire comic festival launches donation drive for libraries and schools

A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-08-21 00:12:55 UTC ]
More news stories like this | News stories tagged with: #comic books #distribute copies #libraries


Greene & Heaton launches underrepresented writers mentoring scheme

Literary agency Greene & Heaton is to launch a submissions initiative and mentoring scheme for writers from underrepresented backgrounds, as part of The Greene Door Project.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-19 09:26:48 UTC ]
More news stories like this | News stories tagged with: #mentoring scheme #underrepresented backgrounds #literary agency


The Loch Ness monster may not exist, but such mythical beasts fascinate for good reason

A look at several books that celebrate and analyze star attractions from the twilight zone of zoological fantasy. Continue reading at The Washington Post

[ The Washington Post | 2021-08-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason #twilight zone


Horrible Histories sets sail with new Thames venture

New developments for the Horrible Histories brand will sees partnerships with a Thames river cruise service to launch a new theatrical experience, and a "Vile Victorians" section in the family entertainment maze at Warwick Castle.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 23:02:00 UTC ]
More news stories like this | News stories tagged with: #theatrical experience


Octopus signs Krissy Cela's 'feel-good fitness' guide

Octopus is to release Happy Healthy Strong, the new exercise and lifestyle guide from fitness technology entrepreneur, personal trainer and author Krissy Cela. Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 18:33:00 UTC ]
More news stories like this | News stories tagged with: #personal trainer


Elizabeth Barrett Browning was ahead of her time. ‘Two-Way Mirror’ does justice to her riveting life.

Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-08-17 12:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction #memoir


Zoë Playdon | 'I think I’m probably a hopeless optimist. I believe ultimately in the goodness of people'

A watershed legal case in the 1960s is the backbone of Zoë Playdon‘s investigation into how trans rights have regressed over the past 50 years. Continue reading at The Bookseller

[ The Bookseller | 2021-08-15 00:56:59 UTC ]
More news stories like this | News stories tagged with: #trans rights


Emerald Publishing founder Dr Keith Howard dies, aged 89

The founder and owner of Emerald Publishing, Dr Keith Howard, has died peacefully at his home at the age of 89. Continue reading at The Bookseller

[ The Bookseller | 2021-08-14 08:04:56 UTC ]
More news stories like this | News stories tagged with: #emerald publishing #died peacefully


Hachette Children's lands book on the brain by Dr Ranj Singh

Hachette Children’s Group (HCG) has landed a new non-fiction book about the brain from NHS consultant paediatrician and TV presenter Dr Ranj Singh. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 11:49:09 UTC ]
More news stories like this | News stories tagged with: #hachette children #group hcg #non-fiction book #hachette


10 Life Lessons from Science Fiction and Fantasy

Hugo Gernsback once said SFF writers impart knowledge without out making us aware we're being taught. So what do they actually teach us? Continue reading at Book Riot

[ Book Riot | 2021-08-12 10:37:00 UTC ]
More news stories like this | News stories tagged with: #hugo gernsback #science fiction


Icon bags Eloise's 'refreshing' debut on life with OCD and autism

Icon has landed journalist and debut author Marianne Eloise's memoir of life with obsessive compulsive disorder and autism. Continue reading at The Bookseller

[ The Bookseller | 2021-08-11 20:18:23 UTC ]
More news stories like this | News stories tagged with: #memoir


Life Is Short. What Are You Going to Do About That?

In “Four Thousand Weeks,” a self-help book skeptical of self-help, Oliver Burkeman offers perspective on how we might spend the fleeting time that we get. Continue reading at The New York Times

[ The New York Times | 2021-08-11 17:26:22 UTC ]
More news stories like this | News stories tagged with: #self-help book


Physical books are alive with memories. Has the pandemic pushed them into the ether for good?

Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post

[ The Washington Post | 2021-08-10 15:56:12 UTC ]
More news stories like this | News stories tagged with: #physical books


David Archuleta’s Kids’ Book Reflects His Life

The Christian singer and songwriter’s 'My Little Prayer,’ is about longing to belong -- at any age -- and God’s unexpected answers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-10 04:00:00 UTC ]
More news stories like this |


ABA Issues Findings Following July Member Backlash

The American Booksellers Association has released, in a letter to members from CEO Allison Hill, the findings of an internal review after two July incidents led to backlash from members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american booksellers association


Women's Prize for Fiction launches initiative for writers under 35

The Women’s Prize for Fiction is partnering with Good Housekeeping magazine to launch a new initiative celebrating writers of fiction aged 35 and under. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 23:54:31 UTC ]
More news stories like this |


Anglia Ruskin launches bursary to improve children's book illustration diversity

Anglia Ruskin University (ARU) has launched a new inclusivity bursary worth £11,200 to study for a masters degree in children's book illustration.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 15:16:55 UTC ]
More news stories like this | News stories tagged with: #book illustration #children's book


Pearson reports 'strong rebound' as it launches student subscription app

Pearson’s underlying revenue increased by 17% in the first half of 2021, reflecting a “strong rebound” from last year, and “encouraging momentum in the underlying business”. The company has also announced a new college app launching in the US today, called Pearson+.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-30 05:24:08 UTC ]
More news stories like this | News stories tagged with: #pearson reports #strong rebound


Influx Press launches first novel prize for Black British women with Black Ballad

Independent publisher Influx Press is launching a new fiction prize for Black British women, in partnership with lifestyle platform Black Ballad. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 19:32:32 UTC ]
More news stories like this | News stories tagged with: #fiction prize #black ballad #independent publisher #first novel


New Amanda Gorman Book, 'Call Us What We Carry,' Set for December 7

Penguin Random House announced this morning that the upcoming collection of poetry by Amanda Gorman is now titled 'Call Us What We Carry.' It will be released on December 7, and will feature new works as well as her inauguration poem, 'The Hill We Climb.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming collection #amanda gorman #penguin random house