Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
The David Chang journal and app that was announced last week is just the first of a new imprint literary publisher McSweeneys Books is launching later this spring. Inspired by the very encouraging response to the food section in a one-off newspaper prototype McSweeneys published in December... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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For many publishers, "e-commerce" means dabbling in sales of intellectual property, such as work plans (August Home Publishing, Hanley Wood). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-03 00:00:00 UTC ]
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Apple kept mum on its highly anticipated digital subscription plan during a press conference today at the Guggenheim in New York City announcing News Corp.'s new tablet publication The Daily (which is available in the App Store as of noon Eastern), but News Corp. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams The Office of Fair Trading has announced an enquiry into the ebook agency model, following what it described as a "significant number of complaints". The OFT said the investigation is "into whether arrangements that certain publishers have put in place with some... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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Hearst Corporation has made a "binding offer" of 651m (£559m) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle. Continue reading at Media Week
[ Media Week | 2011-01-31 00:00:00 UTC ]
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After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times
[ The New York Times | 2011-01-31 00:00:00 UTC ]
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Written By: Lisa Campbell A children's book written by Jo Nesbo is among the choices in Richard and Judys Childrens Book Club, which launched in W H Smith today [27th January]. The husband-and wife television presenting team are working alongside the charity Booktrust, to encourage more... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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Written By: Charlotte Williams Hodder & Stoughton has acquired the account of the life of "real life Charlotte Gray". Pearl Witherington was the only female agent in the Special Operations Executive to run her own network in France during the second world war. Hodder non-fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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