Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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Tessa Hadley's "Free Love" follows a happy 1960s mother and wife who shocks her family — and herself. Continue reading at The Washington Post
[ The Washington Post | 2022-02-08 13:42:21 UTC ]
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Future’s shares tumble as investors vote down scheme in which CEO could be awarded £40mFuture, the UK’s biggest magazine publisher that is home to titles from Country Life to Metal Hammer, has been forced into an embarrassing sit-down with investors after a bruising shareholder revolt in which... Continue reading at The Guardian
[ The Guardian | 2022-02-03 16:27:30 UTC ]
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Vex King's personal development book Good Vibes, Good Life has now sold one million copies globally, according to publisher Hay House, alongside clocking up 100 weeks on the Sunday Times non-fiction paperback bestsellers list. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 07:43:37 UTC ]
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Urban Ministries, Inc. and HarperCollins Christian Publishing are extending their publishing and distribution partnership into a subscription-based digital platform, UrbanFaithStudy.com, which features sermons and other content by prominent Black pastors and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Scribe UK publisher and m.d. Sarah Braybrooke is to join Bonnier Books UK, becoming the publishing director of a new non-fiction imprint. Her departure sees Molly Slight, Adam Howard and Aoife Datta all promoted at Scribe, with Slight appointed publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 18:30:02 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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To mark its second anniversary, Bookshop.org, has started what it is calling the Golden Bookmark Sweepstakes, which will award one person $600 in Bookshop.org gift cards each year for life, as well as a one-time prize of $500 to donate to a bookstore of their choice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Arts Council England (ACE) has partnered with groups across the country to launch the Green Libraries programme to help libraries address their environmental impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-27 00:42:39 UTC ]
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Independent press Scratch Books, "dedicated to the art of the short story", is to launch in London in March, kicking off with an event featuring authors including Irenosen Okojie and Sarah Hall. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 22:49:58 UTC ]
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Children’s books website ReadingZone has launched a competition for children and young people to create a picture book for World Book Day, judged by author and illustrator Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 20:56:16 UTC ]
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HQ has pre-empted an "empowering" guide to overcoming imposter syndrome from life coach Tiwalola Ogunlesi in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 19:04:39 UTC ]
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John Hudson, formerly head of publishing at Historic England, has set up his own publishing company, focused on architectural and landscape history. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 22:49:15 UTC ]
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W H Smith has reported a "good performance" for the 20-week period to 15th January 2022, with total group revenue at 85% of 2019 levels. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 20:43:57 UTC ]
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Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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Paul Bogaards, who resigned at the end of 2021 as executive v-p and deputy publisher at Knopf after a long career, has started Bogaards Public Relations LLC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-18 05:00:00 UTC ]
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John Murray’s new literary crime and thriller imprint is launching with a line-up of authors including Mick Herron, Frankie Boyle and Kaoru Takamura, among others. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 00:15:20 UTC ]
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Manchester University Press (MUP) has launched an audiobook pilot programme, following claims students with 'screen fatigue' are increasingly turning to the format. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 00:08:43 UTC ]
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Roxane Gay is launching a new one-year fellowship programme which will see her support three aspiring writers. Continue reading at The Bookseller
[ The Bookseller | 2022-01-12 16:04:26 UTC ]
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BookLife, PW’s subsidiary devoted to helping self-published authors, will hold the first BookLife Indie Author Forum on March 19 from 11 a.m. to 5:30 p.m. EDT. The forum will cover the writing and publishing of adult and children’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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