Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately.   For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-27 00:00:00 UTC ]

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OverDrive to Launch New Tools for Libraries

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10 Slice-of-Life Romance Manga to Make You Smile

Get ready for some gentle feels and swoons by diving into this selection of the best slice-of-life romance manga, including My Love Mix-Up! by Wataru Hinekure and Aruko. Continue reading at Book Riot

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‘The Love of My Life’ is a masterful domestic thriller with a doozy of a plot

In Rosie Walsh’s new novel, husband and wife think they know each other, but do they? Continue reading at The Washington Post

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11 Best Books About Prison (Plus One for Good Behavior)

Daniel Genis, author of the new memoir 'Sentence: Ten Years and a Thousand Books in Prison,' recommends 11 essential books about life behind bars. Continue reading at Publishers Weekly

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7 Novels Set in the Literary World

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WNDB Launches Virtual Community for Mid-Level Diverse Publishing Professionals

The We Need Diverse Books nonprofit organization advocating for more inclusion in the industry is launching a virtual community platform for mid-level diverse publishing professionals in an effort to improve retention rates. Continue reading at Publishers Weekly

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Here it is, the only good book trailer ever made.

Look at these lads go! (They are holding a copy of Don Winslow’s forthcoming novel, City on Fire, which comes out in April.) A 47 second break from the world to make you smile!pic.twitter.com/O48b1Kq8zm — Don Winslow (@donwinslow) March 9, 2022 Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-09 19:35:34 UTC ]
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Amy Bloom documents her heart-wrenching journey to help her husband end his life

In Amy Bloom's memoir, she writes of her husband's Alzheimer's diagnosis and all that followed. Continue reading at The Washington Post

[ The Washington Post | 2022-03-08 13:00:45 UTC ]
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These new Dr. Seuss books will destroy us all.

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Take a look at the beautiful cover—and partial contributor list—for Astra Quarterly’s first issue.

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[ Literrary Hub | 2022-03-03 16:27:33 UTC ]
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‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening

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Karen Cheung’s ‘The Impossible City’ is a tribute to Hong Kong’s vanishing way of life

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Can a Self-Help Book Really Change Your Life?

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Introducing Huang Beijia’s ‘I Want to Be Good’

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Daniel Pink: Foundational regrets are the reason for dissatisfaction later in life

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Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

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