As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
News tagged with:
#breaking news
#major investment
#single location
#ll pay
#online platforms
Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age
[ Advertising Age | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online content
#company agreed
#subscription offering
#magazine publishers
In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boost sales
#joint venture
To bring yourself up to speed on the conversation surrounding former FBI Director James Comey's new memoir, "A Higher Loyalty: Truth, Lies, and Leadership," you could read something in-depth and thoughtful about it, such as Michiko Kakutani's review in The New York Times.Or you could read... Continue reading at Advertising Age
[ Advertising Age | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily news
#higher loyalty
#michiko kakutani
#media frenzy
#front pages
An ambitious cultural exchange backed by Arts Council England saw illustrators from the Market Focus countries and the UK collaborate on a book brief, the fruits of which are displayed in an exhibition that opened yesterday. Continue reading at The Bookseller
[ The Bookseller | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#opened yesterday
Attendance continues to grow at the MoCCA Arts Fest 2018, an annual celebration of indie, small press, and self-published graphic novels, held at the Metropolitan Event Space on the Westside of Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual celebration
#small press
In-depth political coverage gives news publishers a chance to monetize small but valuable audiences. The post News publishers see subscription dollars in local politics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#valuable audiences
The MoCCA Arts Festival, an annual gathering of Indie and self-published comics and graphic novels organized by the Society of Illustrators, attracted one of its biggest crowds in recent memory. 'Publishers Weekly' was there to bring back images of the artists and events during the weekend show,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo mania
#annual gathering
#self-published comics
#recent memory
#weekend show
A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust suit
A few days ago, the Columbia Journalism Review published a thorough and frightening look into Facebook’s fact-checking program. The social network enlists organizations like Snopes and PolitiFact to scroll through thousands of contested articles and deem how factual they are. As CJR writes, the... Continue reading at Fast Company
[ Fast Company | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#days ago
Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#monetize content
Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mike schroepfer
#data protection
#brexit referendum
Facebook has been fighting fake news for a while now, ranking "trusted" sources and demoting "engagement bait" stories. Last October, the company began testing a feature that provided information on article publishers to help people decide which sour... Continue reading at Engadget
[ Engadget | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolls
#article publishers
Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#platforms appeared
IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces... Continue reading at Advertising Age
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weather company
#largest publisher
#infinite scroll
#thousand impressions
Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#repurposing content
#york magazine
Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell ads
#apple news
A head-to-head debate between the executives leading Facebook and Google’s efforts to court publishers revealed sharp divisions between the two internet companies’ approaches to stemming “fake news” and disinformation. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#head-to-head debate
#internet companies
The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust trial
#antitrust case
#high gear
#raise prices
#time warner
With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#consumer revenue
At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help publishers make money and to combat "fake news," which consists of several products designed to help... Continue reading at AdWeek
[ AdWeek | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#media businesses