IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces both the publisher's own content as well as content from other platforms in so-called cards. It differs from the box of paid links traditionally seen from the New York-based ad-tech company.Weather Co. says its pages saw an average uplift in revenue per thousand impressions, or RPM, of 158 percent after piloting Taboola Feed in place of Taboola's previous widget, adding that the figure went as high as 353 percent on certain pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
Despite ongoing consolidation in the global book market, PW’s annual ranking of the world’s largest publishers has seen little change since last year, including in the top slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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Veen Bosch & Keuning, the largest publisher in the Netherlands, has confirmed plans to trial the use of artificial intelligence to assist in translation of commercial fictionA major Dutch publisher plans to trial translating books into English using artificial intelligence.Veen Bosch &... Continue reading at The Guardian
[ The Guardian | 2024-11-04 17:43:58 UTC ]
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Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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The country’s largest publisher has had a rocky few months since a deal to buy a rival fell through, and some of its top executives left. Continue reading at The New York Times
[ The New York Times | 2023-02-28 21:08:29 UTC ]
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The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2022-12-09 14:47:10 UTC ]
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Hachette UK has bought Paperblanks, described as the world’s second largest publisher of premium notebooks, journals and diaries, as part of its strategy to expand its portfolio of adjunct businesses. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 09:38:10 UTC ]
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With help from Harry Potter, the Magic School Bus and the Baby-Sitters Club, he created the largest publisher and distributor of children’s books. Continue reading at The New York Times
[ The New York Times | 2021-06-08 11:45:51 UTC ]
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A year after the RELX Group (formerly Reed Elsevier) wrestled away the crown of the world’s largest publisher from longtime leader Pearson, the STM, business, and legal publisher stayed #1 with revenue in 2019 of $5.64 billion, about a 7% increase from 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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The producer of STM and legal materials overtakes Pearson as the world’s largest publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Now Pearson is moving to digital-only, new generations will miss the memories bound up with the sight and smell of booksThe world’s largest publisher of textbooks is preparing to throw in the towel on print and paper: Pearson has announced a digital-first strategy for its US market. New books... Continue reading at The Guardian
[ The Guardian | 2019-07-16 15:56:37 UTC ]
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The founder of Human Rights Watch, Mr. Bernstein led Random House when it became the world’s largest publisher of general interest books. Continue reading at The New York Times
[ The New York Times | 2019-05-27 23:17:57 UTC ]
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The decision to walk away from the world's largest publisher of scientific journals could be a milestone in the transition to open access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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The U.K. educational publisher remained the biggest publisher on the planet in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Scholastic is the world’s largest publisher and distributor of children’s books and is the leading operator of school-based book clubs and school-based book fairs in the United States. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces... Continue reading at Advertising Age
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
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Scholastic is the world’s largest publisher and distributor of children’s books and is the leading operator of school-based book clubs and book fairs in the United States. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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