Weather Co. goes all-in on 'Taboola Feed,' a Facebook Newsfeed clone

IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces both the publisher's own content as well as content from other platforms in so-called cards. It differs from the box of paid links traditionally seen from the New York-based ad-tech company.Weather Co. says its pages saw an average uplift in revenue per thousand impressions, or RPM, of 158 percent after piloting Taboola Feed in place of Taboola's previous widget, adding that the figure went as high as 353 percent on certain pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-29 00:00:00 UTC ]
News tagged with: #weather company #largest publisher #infinite scroll #thousand impressions

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‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook

The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meaningful revenue #weather channel #facebook appeared #facebook due


Facebook says its free news feed is helping journalism

Company tells Australian regulator that news makes up just 5% of content shared, and downplays its collection and use of people’s data• Sign up to receive the top stories in Australia every day at noon Facebook has told the Australian competition regulator that news makes up just 5% of the... Continue reading at The Guardian

[ The Guardian | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv networks #digital platforms #australian competition #top stories #content shared


Facing a trust crisis, Facebook offers up even more context about news feed publishers

Facebook has been making attempts to restore people’s trust in what they come across in their news feeds. In the latest example, the company is rolling out new features that aim to give users more information about the publishers and stories they read. Originally conducted as a test last year,... Continue reading at Fast Company

[ Fast Company | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give users #news feeds #facebook offers


After Facebook news-feed changes, publishers look hopefully to Pinterest

Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, nearly doubling year over year, according to Shareaholic. The post After Facebook news-feed changes, publishers look hopefully to Pinterest appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social traffic #facebook news-feed #pinterest appeared


Digiday Research: European publishers grapple with Facebook’s news feed changes

Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm. The post Digiday Research: European publishers grapple with Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research


Collateral damage from Facebook’s news-feed changes begins to pile up

Facebook's latest news-feed change could affect the cottage industry that has sprung up to help feed viral publishers. The post Collateral damage from Facebook’s news-feed changes begins to pile up appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cottage industry #collateral damage


Facebook to End News Feed Experiment in 6 Countries That Magnified Fake News

A booth at Facebook’s annual F8 developer conference in San Jose, Calif. The social network is stopping the experiment known as Explore, which separates news publishers from its main site. Continue reading at The New York Times

[ The New York Times | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san jose


Facebook comes to the realization that one feed is better than two

Facebook has announced that it’s getting rid of its “Explore” feed. What is this “Explore” feed? you may ask. And indeed that question proves why the social network is getting rid of it. Explore was meant to create another feed for all content from publishers and companies. The idea was that... Continue reading at Fast Company

[ Fast Company | 2018-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users


Facebook news feed changes 'decimated' publisher

The publisher of Little Things blames Facebook's algorithm changes for the lifestyle website's closure. Continue reading at BBC World

[ BBC World | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle website


Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes

Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #algorithm change #apple news #online poll


LittleThings shuts down, a casualty of Facebook news feed change

LittleThings was more heavily dependent on Facebook than most publishers, making it especially vulnerable to the platform's recent news feed change. The post LittleThings shuts down, a casualty of Facebook news feed change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heavily dependent


As promised, Facebook traffic to news publishers declines again, post news-feed change

Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #facebook traffic


‘There’s an awful lot of showmanship’: Confessions of a publishing consultant on Facebook’s news feed changes

"Publishers want to scare Facebook because there have been so many different gripes." The post ‘There’s an awful lot of showmanship’: Confessions of a publishing consultant on Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-16 00:00:00 UTC ]
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Publishers eye push notifications in aftermath of Facebook news feed changes

Push notifications have gotten more sophisticated as publishers try to build deeper direct connections with readers. The post Publishers eye push notifications in aftermath of Facebook news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push notifications


Facebook will prioritize local stories in your News Feed

You may start seeing more posts from local publishers popping up in your News Feed. Facebook announced today that it will begin prioritizing local news, bumping it up higher in your feed if you follow a local publisher's Page or if a friend shares a... Continue reading at Engadget

[ Engadget | 2018-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local publisher


Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
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UK Facebook-first publishers have a stiff upper lip on feed changes

"We’re not taking resource from Facebook and investing elsewhere; we’re doing the opposite.” The post UK Facebook-first publishers have a stiff upper lip on feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-24 00:00:00 UTC ]
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‘He’s not a PR guy’: Adam Mosseri, Facebook’s head of news feed, has become an unlikely good guy to publishers

Publishers that find themselves at the end of their rope with Facebook have found one person they don't hate: Adam Mosseri, its head of news feed. The post ‘He’s not a PR guy’: Adam Mosseri, Facebook’s head of news feed, has become an unlikely good guy to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam mosseri #publishers appeared


Cheatsheet: Facebook’s attempt to rank publishers in the news feed

"It’s hard to react and get upset because the one thing about Facebook is, they’re going to continue to make changes.” The post Cheatsheet: Facebook’s attempt to rank publishers in the news feed appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post cheatsheet