Weather Co. goes all-in on 'Taboola Feed,' a Facebook Newsfeed clone

IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces both the publisher's own content as well as content from other platforms in so-called cards. It differs from the box of paid links traditionally seen from the New York-based ad-tech company.Weather Co. says its pages saw an average uplift in revenue per thousand impressions, or RPM, of 158 percent after piloting Taboola Feed in place of Taboola's previous widget, adding that the figure went as high as 353 percent on certain pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-29 00:00:00 UTC ]

Other news stories related to: "Weather Co. goes all-in on 'Taboola Feed,' a Facebook Newsfeed clone"

Hachette UK’s Tim Healy Hutchinson Sees Big Potential In Asia

Asia is an important growth market for Britain’s second largest publisher, Hachette UK. Sales in the region have grown faster than European markets, says Hachette UK's Group CEO. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
More news stories like this

One-Page Wonder: Infinite Scroll

Ending an article is no problem in print: You get to the bottom and the reader knows to turn the page. A reader’s next step is less defined online. They may stick with you, but it’s more likely they’ll leave. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this

Major Dutch publisher abandons DRM

De Arbeiderspers/A W Bruna, the largest publisher in the Netherlands, has removed DRM from its e-... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
More news stories like this

Editis sells Groupe De Boeck

Written By: Barbara Casassus Publication Date: Wed, 20/04/2011 - 09:22 Editis has sold its Brussels-based educational, scientific and academic publishing subsidiary Groupe De Boeck to Ergon Capital Partners III SA for an undisclosed sum. The sale will enable France’s second largest publisher... Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this