Weather Co. goes all-in on 'Taboola Feed,' a Facebook Newsfeed clone

IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces both the publisher's own content as well as content from other platforms in so-called cards. It differs from the box of paid links traditionally seen from the New York-based ad-tech company.Weather Co. says its pages saw an average uplift in revenue per thousand impressions, or RPM, of 158 percent after piloting Taboola Feed in place of Taboola's previous widget, adding that the figure went as high as 353 percent on certain pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-29 00:00:00 UTC ]

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Children's Books in China 2017: China Children’s Press & Publication Group

The Chinese home of Cipollino, Pippi Longstocking, Le petit Nicolas, and Tintin, China Children’s Press & Publication Group is the largest publisher in terms of output in the nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Amazon Publishing at London Book Fair: Literary Fiction, Suspense, Memoir

Amazon Publishing, the largest publisher of translations, will be at the London Book Fair with a rights list of suspense, memoir and literary titles. The post Amazon Publishing at London Book Fair: Literary Fiction, Suspense, Memoir appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-13 00:00:00 UTC ]
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Publishing in the Pacific Northwest: Amazon Becomes a Publishing Force

Since its 2009 launch, Amazon Publishing has steadily ramped up its program, and is now the Pacific northwest's largest publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Weather Channel’s Neil Katz: Platforms ‘have the power’ — for now

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
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Publishing risks 'becoming irrelevant', warns Penguin Random House boss

Industry’s lack of diversity ‘is a real issue, and we have been slow’, says Tom Welson, launching a new scheme to attract under-represented communitiesThe chief executive of the UK’s largest publisher has warned that the books industry will “become irrelevant” if it continues to fail to reflect... Continue reading at The Guardian

[ The Guardian | 2016-10-10 00:00:00 UTC ]
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Global Publishing Leaders 2016: Scholastic

Scholastic is the world’s largest publisher and distributor of children’s books and is the leading operator of school-based book clubs and book fairs in the United States. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Global Publishing Leaders 2016: Hachette Livre

Hachette Livre is the world’s third-largest trade book publisher for the general public and educational markets, and it is the largest publisher in France. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Quartz Said to Near $30 Million in Revenue, Without Clickbait or Standard Ad Units

Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at Advertising Age

[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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Storytel buys Swedish publisher Norstedts for £12.5m

Subscription audio- and ebook streaming service Storytel has bought Sweden’s oldest and largest publisher, Norstedts Förlagsgrupp, for £12.5m from Swedish co-operative union and retail group, KF (Kooperativa Förbundet). Continue reading at The Bookseller

[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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Global Publishing Leaders 2015: Gruppo editorial Mauri Spagnol

Gruppo editoriale Mauri Spagnol (GeMS) is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books and was established in 1920. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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How Facebook Just Became The World's Largest Publisher

With Instant Articles, Facebook has created a rich, multimedia platform to host publishers' stories, and ensure that you never leave.As social networking has taken over the web, and users no longer visit publishers' homepages to find news, Facebook has become a primary funnel for readers,... Continue reading at Fast Company

[ Fast Company | 2015-05-13 00:00:00 UTC ]
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Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
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Piracy, Bookstore Closures Hamper Spain’s Book Industry

Elena Ramirez, editorial director of Seix Barral and director of international fiction for Planeta, Spain’s largest publisher, observes that the Spanish book industry has adjusted to a new normal after the country’s financial crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Gruppo Editorial Mauri Spagnol

Gruppo Editoriale Mauri Spagnol is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Egmont

Egmont is a leading Nordic media group that includes Cappelen Damm, Norway's largest publisher, and Lindhardt og Ringhof, Denmark's second-largest publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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BEA 2014: Baen Beams at 30

With integrity and vision as its publishing cornerstones since 1984, Baen Books, the second largest publisher of science fiction and fantasy and #1 in space opera and military science fiction, is pleased to be celebrating its 30th anniversary with special events, author signings, and giveaways... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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