As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Welcome to the books newsletter! I’m Carolyn Kellogg, L.A. Times books editor, and this is what’s going on in books this week. THE BIG STORY William T. Vollmann writes big, ambitious journalism — books about poverty, violence, the history of North America — and now, climate change. “Carbon... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-12 00:00:00 UTC ]
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Pop music writer Randy Lewis and pop music critic Robert Hilburn worked together at The Times for a quarter-century before Hilburn retired in 2006. They sat down recently to talk about Hilburn’s latest book, “Paul Simon — The Life,” to be published by Simon & Schuster on Tuesday, just ahead... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-06 00:00:00 UTC ]
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Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age
[ Advertising Age | 2018-05-05 00:00:00 UTC ]
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Playwright Roger Hall, 79, has updated the script - and books - of his 1999 off-beat romantic comedy The Book Club for a 2018 audience and a season at Takapuna's PumpHouse Theatre Continue reading at Stuff
[ Stuff | 2018-05-04 00:00:00 UTC ]
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Google is revamping Google News with a new design that will incorporate elements of the Newsstand app and YouTube, according to people familiar with the plans.The search giant is expected to unveil the new digital media destination next week at its developer conference, and it has been talking... Continue reading at Advertising Age
[ Advertising Age | 2018-05-04 00:00:00 UTC ]
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Neil Gaiman has written a book about art for Headline, with illustrations by Chris Riddell. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Michael Arlen Davis’ briskly informative, convincing documentary “The Test & the Art of Thinking” takes aim at those gantlets of supposed aptitude measurement, the SAT and ACT (originally, the Scholastic Aptitude Test and American College Testing, respectively; now known by their acronyms).... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-03 00:00:00 UTC ]
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As publishers flee Facebook, will Snapchat help cushion the fall? You probably thought platform-specific publishing was so 2017, but maybe not! NowThis announced today a breaking news channel to be consumed on Snapchat Discover. It will be called NowBreaking, and will launch in June.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-05-03 00:00:00 UTC ]
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Back in January, Facebook announced that it would henceforth de-emphasize posts from brands and publishers in users’ news feeds in favor of ones from friends and family. Media organizations—which have long been dependent on Facebook for traffic, albeit more than a trifle embarassed by that... Continue reading at Fast Company
[ Fast Company | 2018-05-02 00:00:00 UTC ]
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The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
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The National Coalition Against Censorship has joined more than 30 other prominent arts organizations in a friend of the court brief urging the Supreme Court to strike down the third version of the Trump travel ban issued in September 2017. The case is going before the court today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-25 00:00:00 UTC ]
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Sir Peter Blake, often referred to as the "Godfather of British Pop Art", has designed the collectors' edition tote for this year's Books Are My Bag (BAMB) campaign, annually celebrating bookshops in the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
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From curation to presentation, the personalized magazine app is rethinking how it packages up the world of technology–with professionals in mind. In 2010, when Flipboard debuted, it called itself a “social magazine.” At the time, that meant that it pulled in content from your friends’ Twitter... Continue reading at Fast Company
[ Fast Company | 2018-04-24 00:00:00 UTC ]
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Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Hip-hop upends the Pulitzer Prize and a pair of musicians take to the stage in dresses made out of speakers. I’m Carolina A. Miranda, staff writer at the Los Angeles Times, with the week’s rocking culture news (and essential cumbia remixes): ESSENTIAL IMAGE The 2018 winner of the Pulitzer Prize... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-21 00:00:00 UTC ]
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Jennifer Egan, Benjamin Myers and Paul Lynch are among the authors shortlisted for the £25,000 Walter Scott Prize for Historical Fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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In her eleventh cookbook, 'How to Eat a Peach: Menus, Stories and Places,' British food writer Diana Henry explores how to craft a menu in every season. We chatted with the author about reaching readers in the States, the rules of menu-making, and what titles she’s looking to add to her vast... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-17 00:00:00 UTC ]
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On this week’s show, Claire and Sian return from wandering around the London book fair to chat about the big books snapped up at this year’s event. What will we be reading in 2019 and 2020? The shortlist for the 2018 Man Booker International prize for translated fiction was also announced, and... Continue reading at The Guardian
[ The Guardian | 2018-04-17 00:00:00 UTC ]
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