Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-10 04:01:32 UTC ]
News tagged with: #hearst pushes #brand licensing #print circulation #hearst

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HCG signs Dreamworks licensing deal

Hodder Children’s Books, part of Hachette Children’s Group (HCG), has bought English language publishing rights to three DreamWorld licences: Noddy Toyland Detective, Dinotrux and How to Train Your Dragon. Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children #hachette children #group hcg


Hillary Clinton to release children's book and essay collection with S&S

Simon & Schuster will this autumn publish a picture book version of Hillary Clinton's 1996 non-fiction title It Takes A Village.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #essay collection #simon schuster #autumn publish


Pearson chief brands Trump order 'deeply worrying'

Pearson chief executive John Fallon has branded Donald Trump's travel ban policy "deeply worrying" in a rare political comment from the usually non-partisan education company. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deeply worrying


‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday

[ Digiday | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #troy young #financial success #bigger piece


Licensing Hotline: January 2017

Candlewick Entertainment has acquired world rights to three novels tied to 'Ride,' a live-action TV series that debuted on Nickelodeon on January 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #candlewick entertainment


Turning Billboards Into Beer Coolers: Behind Coors Light's New Environmental Push

By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to... Continue reading at Advertising Age

[ Advertising Age | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer research #moving forward #fresh approach


A year in review: Huge surge completes Pan Mac push into fourth

With eye-popping growth of 26.8% in 2016, Pan Macmillan usurped the Indie Alliance and staked its claim as a ‘Big Four’ publisher. Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie alliance


Pearson to slash ebook rental prices by 50% in digital push

Pearson plans to launch its own print rental program for courseware and reduce ebook rental prices by up to 50% as it bids to accelerate its shift to digital. Continue reading at The Bookseller

[ The Bookseller | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital push #pearson plans


Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek

[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business development #horizon media #real estate #makes sense


Skinned zebra found dead on beach near Hearst Castle

A zebra that once belonged to a collection of wild animals at Hearst Ranch was found dead and skinned on a San Simeon beach Saturday after heavy rains carried it down a creek and into the sea, authorities say. The carcass, which had much of its hide removed, was discovered just before 12:30 p.m.,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst castle #wild animals


Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial women #joanna coles #increased acceptance #young women


How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently sponsored #grown rapidly #ve carved #adweek magazine


Bailey fiancé pushed for property sale, court hears

The fiancé of murdered children’s author Helen Bailey pushed for a sale of her property, a court has heard. Continue reading at The Bookseller

[ The Bookseller | 2017-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court hears


Firebrand Acquires Enthrill Brand, Distribution Technologies

The acquisition of Enthrill technologies and its brands, brings an end to Enthrill's retail operations, but its technologies will continue to be used by Firebrand Technologies to distribute ebooks in the institutional and bulk sale market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #firebrand technologies #distribute ebooks


Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warning sign #make money


Rose promoted to Mills & Boon brand director

Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing manager #newly-created role #future growth


Ascential to sell Drapers and Nursing Times as it ditches 'heritage' brands

Publisher once known as Emap will have just one print asset, Retail Week, after it offloads 13 titles to focus on big brandsAscential, the events and publishing business once known as Emap, is to sell more than a dozen “heritage” titles including the fashion bible Drapers, Architects’ Journal... Continue reading at The Guardian

[ The Guardian | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nursing times #retail week #publishing business


OverDrive Pushes into Spanish

Based in Cleveland, Ohio, OverDrive has worked exclusively to distribute digital content since 1986, becoming one of the first companies to be involved in supplying digital content to libraries, first with audio and then with ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Sixsmith's 'War of Nerves' to Profile and Wellcome Collection

Profile Books and Wellcome Collection have acquired The War of Nerves, an account of the Cold War by writer and broadcaster Martin Sixsmith. Continue reading at The Bookseller

[ The Bookseller | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #profile books #wellcome collection