Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-29 00:00:00 UTC ]
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In Times of Environmental Collapse, Storytelling is a Form of Repair

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Bookwire Stages ‘Shaping the Future of Digital Books’

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[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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Media Briefing: How digital publishers spent summer 2023 

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Richard Ekstract, Magazine Publisher With Link to Warhol, Dies at 92

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Libby is making it easier to access magazines for free with a supported library card

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[ Engadget | 2023-08-28 17:00:30 UTC ]
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Troubles for property insurers spells more losses at Digital Media Solutions

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Catherine Taylor Reads From The Stirrings: A Memoir in Northern Time

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Judge Punts 'Trump Tapes' Case to New York, Slams Trump for Forum Shopping

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Report finds YouTube more popular than TikTok for young book buyers

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The BBC’s Fergal Keane: ‘The breakdowns get harder to recover from each time’

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