Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-29 00:00:00 UTC ]
News tagged with: #business development #forward momentum #working closely #meredith corp #work closely

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'AudioFile' Magazine Announces 2023 Golden Voice Award Winners

'AudioFile' has named the three winners of its annual Golden Voice awards, which honors voice actors who have made significant contributions to audiobook publishing. The recipients are Kevin R. Free, Marin Ireland, and Nicholas Boulton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
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International Booker Prize Winners on Nostalgia, Translation, and 'Time Shelter'

'Time Shelter,' written by Georgi Gospodinov and translated by Angela Rodel, is the first Bulgarian-language novel to win the prestigious International Booker Prize. The duo spoke with PW about the significance of the award, especially now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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How to watch LeVar Burton at the L.A. Times Book Club

On May 24, actor and author LeVar Burton discusses the State of Banned Books with Times readers in Los Angeles. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-24 20:15:39 UTC ]
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DOE Delivers Potentially Crucial Finding in Fight Against Book Bans

Freedom to read advocates are applauding a federal consent decree that could help blunt the surge of book bans in schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
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With Russia at war, fascism has taken hold of its young people, Canadian researcher finds

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[ CBC | 2023-05-15 08:00:00 UTC ]
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Live from New York, It’s the U.S. Book Show!

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[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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VIZ Manga subscription service releases English chapters the same time Japan gets them

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[ Engadget | 2023-05-09 04:57:23 UTC ]
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AAP Meeting Looks at Publishing During a 'Dicey Time'

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[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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LGBTQ Writers Find Their Voice at Lambda Literary Retreat

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[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Oxford University Press Is Leaving Its New York Offices

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[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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This Alaska bookstore in Sarah Palin’s hometown isn’t backing down about its drag story time.

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[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

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[ AdWeek | 2023-05-04 14:15:00 UTC ]
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[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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[ Digiday | 2023-05-03 10:01:00 UTC ]
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Teachers Union Protests Outside Literacy Partners Gala in New York City

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[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Jenny Odell on Timing Our Lives in Rhythm With the Earth

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[ Literrary Hub | 2023-05-01 08:52:55 UTC ]
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