In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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A magistrate judge in New York has once again recommended that a lawsuit accusing the Big Five publishers of colluding with Amazon to fix e-book prices should be dismissed. But in a twist, the court found that a monopolization claim against Amazon should proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget
[ Engadget | 2023-07-28 18:33:17 UTC ]
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Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age
[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-07-26 10:26:04 UTC ]
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Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 20:01:34 UTC ]
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As a previously undocumented person, all I've wanted was to be considered the same as everyone else. Defined by my merit, not by the place of my birth. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-20 20:55:53 UTC ]
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Luis Alberto Urrea, author of 'Good Night, Irene,' joins L.A. Times Book Club readers live on July 19. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-19 20:38:21 UTC ]
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Finding Her #ownvoice: A Conversation with Ivy Ngeow, by Susan Blumberg-Kason Interviews [email protected] Tue, 07/18/2023 - 15:46 Ivy Ngeow grew up in Johor Bahru, Malaysia, and now makes her home in London. An architect and interior designer by... Continue reading at World Literature Today
[ World Literature Today | 2023-07-18 20:46:55 UTC ]
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The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
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It’s back and here to ruin our savings and increase the gadgets in our homes. Yes, Amazon Prime Day isn’t entirely about headphones, tablets and wearables, but for Engadget staff… well, it feels like it is. Prime Day deals on tech are typically only matched by Black Friday and Cyber Monday... Continue reading at Engadget
[ Engadget | 2023-07-11 11:15:13 UTC ]
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Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian
[ The Guardian | 2023-07-10 14:37:56 UTC ]
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Before you say it, I know: there are so, so many books about the Second World War. And when I set out to write my most recent novel, The Paris Deception, the thought crossed my mind—do we really need another book about Paris during the war? But historical fiction is a rich field, and there […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 08:55:14 UTC ]
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Sarah Crichton will "step back from her duties as editor-in-chief" at Henry Holt & Co., assuming the role of editor-at-large on July 5, Holt president and publisher Amy Einhorn has announced in a letter to staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
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You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget
[ Engadget | 2023-06-21 10:55:36 UTC ]
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Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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You won't make a living wage working as a bookseller in an indie bookstore. Here's a look at wages across the country. Continue reading at Book Riot
[ Book Riot | 2023-06-12 10:37:00 UTC ]
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The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News
[ ABC News | 2023-06-07 20:06:25 UTC ]
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The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
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