In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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While publishers and Apple haggle over the pending launch of a digital newsstand, Barnes & Noble took the opportunity to remind everyone that it not only has a functional newsstand, but it's chugging right along. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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Morgan Entrekin, holding book, publisher at Grove/Atlantic, met with booksellers at the Winter Institute book fair last week. Continue reading at The New York Times
[ The New York Times | 2011-01-24 00:00:00 UTC ]
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Hachette Filipacchi is to close teen print magazine Sugar in March, which has suffered flagging circulation figures, and ahead of an anticipated group sale to US publisher Hearst. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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After several stark years in which stores like Cody's in San Francisco and Davis-Kidd Booksellers in Nashville closed and the nation's second largest chain is teetering more than ever, publishers and booksellers are looking for new ways to work together. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-17 00:00:00 UTC ]
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